In many cases, incorporating nuance is a lot like my Exclusive Plum fireplace - a little goes a long way. That's not to say we will every shy from innovation - that's what makes us tick and, ultimately, why we get hired in the first place. The trick on our end is pulling back when the impulse is to go crazy with a new idea, figuring out how we can include the shiny stuff successfully, and still check off those very important boxes that resonate with a target audience.
In a world that is time poor and information rich, we are quickly discovering that constant multitasking decreases productivity. In fact, you might consider it a bit of a modern day epidemic, but with a little game plan and self control, you can tackle it all.
On our website, we list our core values for the world to see. When we created these as a team, we also created a list of “Five things we do ever yday” because good habits don’t just happen - they need a little love and direction.
Four years ago, we officially opened the doors at Proof and began our branding adventure. It's pretty unbelievable to write that. My, what an adventure it has been.
Today, I find myself standing on the “X,” a spot I’ve been mapping out for so long. I didn’t know what it would be called, or where I would be, but I knew I would get there. Now, I know that place as Proof - and today is my first day as a full-time employee.
For more than 15 years, around 6 professionally, I've been making websites. My first website was a simple HTML page hosted by a service called Angelfire. The colors were loud, the animated GIFs were plentiful, and I loved it. I would work on my digital creation every chance I had. Being disconnected by a phone call in the middle of uploading an image was the ultimate frustration. "It can wait, grandma! This spinning mailbox has to go up tonight!"