The Road Never Traveled.

There is a familiarity we crave as consumers. We want a product or service to resonate. It may seem more alluring to come up with an idea that's never been considered (good luck with that noble pursuit), but what really works is taking something that exists and making it better, making it different, making it your own.


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How To Make Unnatural Confidence A Natural Trait

The thought of yourself as the expert doesn’t have to be a cocky, self-serving thing. In fact, it shouldn’t. Your personal acknowledgement of your own value can help you get to that aspirational confidence level Brian Tracy referenced. But first, you have to view it as a “habit that can be developed.” If self-assurance doesn’t come naturally, practice it daily.


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Be Okay With Enough.

Challenge yourself to be okay with enough. Sometimes the hardest - yet most important thing you can do as a leader of your respective brand is to ignore the call to move, to build, to grow, and instead, press pause, savor, and be okay right where you are.