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Flat Design: Fad or New Standard?

In the past year, we’ve seen a rise in the flat design trend in website and app development. While some argue it’s a fad, Webdesigner Depot reports that 68% of web professionals believe flat design is here to stay. We’re taking a closer look at what it offers, as well as potential challenges it must overcome.

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How Trigger Emails Build Strong Connections

Trigger emails get a bad rap from time to time - with good reason. The annoying, automated salesperson is usually the most unwelcome guest in the inbox. But these little customer check-ins/product pushes are designed to do more than just increase your ROI (of course, that should always be a goal). They’re also another avenue by which you circulate your brand’s voice, and should be as eye-catching, personal, and intentional as your website copy.

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Ignore the Competition

In the pursuit of perfection (hint: it'll never be perfect) and marathon of building, growing, and sustaining a strong brand, there will always be others ahead of you - just as there will always be those who are just starting out. Stay intentional about your place and position.

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Emotional Labor is the Hard Work of Making Art

Emotional labor isn’t always fun. It’s not neatly packaged and quick, fairytale endings are a lovely surprise rather than an expectation. But it means something. Ultimately, part of what you’re selling is the emotion you put into work. It may not always produce immediate satisfaction, but if you're willing to work through the hiccups and push past the hurt, you (and your client) will see the difference.

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