Have you ever found yourself staring at a blank cursor blinking back at you on the screen, held back from writing the first word because you can't seem to find the right way to add your final period? I have more times than I can count.
If you neglect essential elements of your cultural model, happy hours and holiday parties will simply be a band-aid on the larger issue at hand. First, re-imagine, redesign, and improve company culture in the less glamorous but essential ways.
Last week, we embarked on our Spring Vision Quest - a time of intensive exploration of the “how” and “why” we do our work. Specifically, we addressed the idea of “Aspiring to Be Small”. Proof Branding is a group of seven individuals, each with a distinct role. Our goal is to keep it that way, but how can a grow a company without growing in size? With new Moleskins in hand, we set out to find the answer, in ways only a small team can.
As a creative team, we collaborate. A lot. Creative collaboration is part of our DNA — which lends itself to the necessity of feedback —
Just because your initial output is successful, doesn’t mean it’s time shift focus to a new venture or sacrifice what you have for ill-timed brand growth. A flagship, by definition, is a leader in all areas. If you’re not quite there, keep going until you’ve perfected it.
I recently stumbled upon an article from Fast Company on Starbucks’ newest menu item–the Flat White. You may have seen promotions or heard the buzz