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Experience + Confidence = Sold.

Love it or hate it, the sales pitch is part of everyone’s reality. Whether you’re looking for experience and confidence from a consumer’s perspective, or committing to making them part of your process as a brand, they're an important formula for success, from both sides of the table.

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I’m Not Afraid to Die on the Treadmill.

I'm not the most talented. I'm not the smartest. And I'm definitely not the best looking. But I'll compete with the best of 'em when it comes to working hard. And that's how I do it. That's how we've done it as a company (because this philosophy rings true with every one of us). Through exhaustion, stress, frustration, elation, joy, challenges, and triumphs, I'm not - we're not - afraid to die on the treadmill.

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The Road Never Traveled.

There is a familiarity we crave as consumers. We want a product or service to resonate. It may seem more alluring to come up with an idea that's never been considered (good luck with that noble pursuit), but what really works is taking something that exists and making it better, making it different, making it your own.

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