Building Badass Brand Ambassadors

You don’t just fall in love with a brand. Just like any relationship, there’s a get-to-know-you phase, then wooing, then commitment. But an unsupported brand cannot survive, especially without a loyal, internal crew who celebrates its victories and thinks twice before jumping ship when it fails.


Blake Stratton

Proof Welcomes Blake Stratton

Enter stage left Mr. Blake Stratton - the newest addition to our crew of merry branders, designers, writers, thinkers, and hustlers. Blake hails from the Chicagoland region (and still wears his circa 1995 Michael Jordan jersey). Blake's a musician (read: bad-ass) who's spent much of the last decade traveling the US highway system, stopping off to play good tunes and enjoy free beer.



Shitty First Drafts

Ignore the pursuit of perfect, and begin. The first draft will not be as brilliant and eloquent as you had hoped--but it's an essential part of the process. Go ahead, and write that shitty first draft.



Poetry in Branding: Crafting Your Brand Haiku.

When branding website copy, why don’t we use the few seconds we have visitors' undivided attention wisely, and get to the heart of what they need to know? At Proof, we're big on declaration statements - who you are, what you do (best), why it matters. This goes a bit beyond the tagline, but is still a succinct and compelling explanation of the organization. These statements should be like well-crafted haikus - lending powerful, valuable imagery that tells a story in just three lines.