Auditory -01

Auditory Inspiration.

Whatever the mood strikes, music is, indeed, magic. It has the power to inspire the uninspired and inspire creativity when all feels lost. Today's post isn't a dissection of the complexity of sound, but rather, an encouragement to you, whoever you are, to allow yourself, from time to time, to get lost in your favorite album or perfect playlist.

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widen your reach

Change Your Language To Widen Your Reach

It’s hard enough to speak to an audience you know, whether they’re repeat customers or your competitor’s fan base. You know their typical behaviors. You (should) know what they like, don’t like, and hope to see in the future. But what about the audience you’re desperately trying to sell but just won’t – for whatever reason – convert? The easiest way to attract them isn’t really easy at all.

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Customer Intuition-01

Customer Intuition (Why Price Is Not The Issue)

When deciding to invest in your product or service, your customer’s highest priority is safety. Can I really trust that your solution will deliver for me? That being the case, any lack of confidence across the channels of your brand—your aesthetic, your environment, your people—will be felt by your prospects. Confidence is critical to branding success.

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proof branding

7 Things I Wish I Knew As A First-Year Designer

When you reach that finishing line for any degree program or intense training, you should feel confident. But on the other side awaits a whole new bucket of game-changing learning moments. In my first year as a professional designer, I’ve learned some pretty important (and unexpected) lessons. Here are 7 things I wish I would have known when I started.

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