Yesterday, I read an article on GOOD about empathy and neuroscience experiments that are hoping to shed more light on what (at least scientifically) is
Last week I had coffee with a small group of socially conscious entrepreneurs and innovators. We talked about challenges in fundraising/investing, marketing, and ultimately landed on the topic of blending passion and purpose and the somewhat tired mantra of "do what you love".
Over a year and a half ago we launched what was then the second full update of the Proof website. As soon as we launched, we started planning the next one.
If I ask you, "What does your brand sound like?" - how would you respond? Not only the tone of the copy on your website, but the sounds people hear that associate with your brand. Your answer may be just as - if not more - important in identifying the emotional experience you create for your audience.
We had the distinct pleasure of partnering up with the fine folks at Rhizome Productions on branding this year's Nashville Craft Beer Week. Of course, one of the highlights for us here at Proof was leading the first-ever East Nashville Home Brew Tour. Best Saturday workday ever.
Last week, we were lucky enough to spend the day at Stoke.d Project in their brand new Germantown location (shared with our friends at The Skillery). In addition to the overall cool vibe of the open, loft-like space, the “design thinking” theory behind Stoke.d is brilliant...and it works.