Building Badass Brand Ambassadors

You don’t just fall in love with a brand. Just like any relationship, there’s a get-to-know-you phase, then wooing, then commitment. But an unsupported brand cannot survive, especially without a loyal, internal crew who celebrates its victories and thinks twice before jumping ship when it fails.


Blake Stratton

Proof Welcomes Blake Stratton

Enter stage left Mr. Blake Stratton - the newest addition to our crew of merry branders, designers, writers, thinkers, and hustlers. Blake hails from the Chicagoland region (and still wears his circa 1995 Michael Jordan jersey). Blake's a musician (read: bad-ass) who's spent much of the last decade traveling the US highway system, stopping off to play good tunes and enjoy free beer.



Shitty First Drafts

Ignore the pursuit of perfect, and begin. The first draft will not be as brilliant and eloquent as you had hoped--but it's an essential part of the process. Go ahead, and write that shitty first draft.