BRanding-01

Building Badass Brand Ambassadors

You don’t just fall in love with a brand. Just like any relationship, there’s a get-to-know-you phase, then wooing, then commitment. But an unsupported brand cannot survive, especially without a loyal, internal crew who celebrates its victories and thinks twice before jumping ship when it fails.

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Blake Stratton

Proof Welcomes Blake Stratton

Enter stage left Mr. Blake Stratton - the newest addition to our crew of merry branders, designers, writers, thinkers, and hustlers. Blake hails from the Chicagoland region (and still wears his circa 1995 Michael Jordan jersey). Blake's a musician (read: bad-ass) who's spent much of the last decade traveling the US highway system, stopping off to play good tunes and enjoy free beer.

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mess-01

Shitty First Drafts

Ignore the pursuit of perfect, and begin. The first draft will not be as brilliant and eloquent as you had hoped--but it's an essential part of the process. Go ahead, and write that shitty first draft.

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