THE FUNCTION-01

Southwest Re-Brand: Form vs. Function

In September, Southwest launched its new logo, and with that, its website. Wall Street Journal explains that the year-long process, that included collaboration with five branding and advertising companies, resulted in a similar, yet distinct, re-design of their previous branding.

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View More: http://iamlisawalker.pass.us/proofbranding

Writing for the (New) Web

Spacey and his fellow actors are still acting. They're just exploring different methods of communication. As a content developer, I'm still writing, but I'm constantly exploring new (and I'd say better) ways to communicate compelling, useful information for clients that fit within new website standards.

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email-01

Email Isn’t Dead: How to Utilize It Well

In an age where technology is rampant, it’s hard to decipher where your company’s energy and resources are best spent. Facebook’s algorithm makes marketing extremely difficult, a tweet’s lifespan is about 18 minutes, and the Internet is a sea of content and blogs. How do you ensure that the time you're investing results in more than a few retweets and likes?

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