Every decision you make as a brand says something about you. The copy on your website. Product packaging. The decision to remain open (or not) on a holiday. Every decision impacts the core of your culture and customer perception.
Vulnerable entrepreneurship and storytelling isn't weakness -- it takes courage and heart. Let's reclaim the notion that exposing the whole story and stepping into risky territory is a sign of inadequacy and frailty.
You don’t just fall in love with a brand. Just like any relationship, there’s a get-to-know-you phase, then wooing, then commitment. But an unsupported brand cannot survive, especially without a loyal, internal crew who celebrates its victories and thinks twice before jumping ship when it fails.
Customers need to understand why it takes 20 minutes to make a cup of coffee or why you should sit down with a branding company to talk strategy for two days before doing any actual design work - because it's unexpected. It's unique. It's what sets you apart. It's your distinct value-add.
Enter stage left Mr. Blake Stratton - the newest addition to our crew of merry branders, designers, writers, thinkers, and hustlers. Blake hails from the Chicagoland region (and still wears his circa 1995 Michael Jordan jersey). Blake's a musician (read: bad-ass) who's spent much of the last decade traveling the US highway system, stopping off to play good tunes and enjoy free beer.
Ignore the pursuit of perfect, and begin. The first draft will not be as brilliant and eloquent as you had hoped--but it's an essential part of the process. Go ahead, and write that shitty first draft.
was made of exactly
60 coffee beans. Yep.
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