Last week, we embarked on our Spring Vision Quest - a time of intensive exploration of the “how” and “why” we do our work. Specifically, we addressed the idea of “Aspiring to Be Small”. Proof Branding is a group of seven individuals, each with a distinct role. Our goal is to keep it that way, but how can a grow a company without growing in size? With new Moleskins in hand, we set out to find the answer, in ways only a small team can.
As a creative team, we collaborate. A lot. Creative collaboration is part of our DNA — which lends itself to the necessity of feedback —
Just because your initial output is successful, doesn’t mean it’s time shift focus to a new venture or sacrifice what you have for ill-timed brand growth. A flagship, by definition, is a leader in all areas. If you’re not quite there, keep going until you’ve perfected it.
I recently stumbled upon an article from Fast Company on Starbucks’ newest menu item–the Flat White. You may have seen promotions or heard the buzz
Love it or hate it, the sales pitch is part of everyone’s reality. Whether you’re looking for experience and confidence from a consumer’s perspective, or committing to making them part of your process as a brand, they're an important formula for success, from both sides of the table.
I'm not the most talented. I'm not the smartest. And I'm definitely not the best looking. But I'll compete with the best of 'em when it comes to working hard. And that's how I do it. That's how we've done it as a company (because this philosophy rings true with every one of us). Through exhaustion, stress, frustration, elation, joy, challenges, and triumphs, I'm not - we're not - afraid to die on the treadmill.