There is a familiarity we crave as consumers. We want a product or service to resonate. It may seem more alluring to come up with an idea that's never been considered (good luck with that noble pursuit), but what really works is taking something that exists and making it better, making it different, making it your own.
How do we, as brands, sustain those unique experiences and first encounters? Maybe it's less about trying to recreate the initial experience and more about breathing new life into the brand through something familiar.
The thought of yourself as the expert doesn’t have to be a cocky, self-serving thing. In fact, it shouldn’t. Your personal acknowledgement of your own value can help you get to that aspirational confidence level Brian Tracy referenced. But first, you have to view it as a “habit that can be developed.” If self-assurance doesn’t come naturally, practice it daily.
Challenge yourself to be okay with enough. Sometimes the hardest - yet most important thing you can do as a leader of your respective brand is to ignore the call to move, to build, to grow, and instead, press pause, savor, and be okay right where you are.
Studies have shown that “83% of human learning occurs visually.” It comes as no surprise then that an influx of information is being presented with infographics, videos, and photography. Not only are we drawn to the aesthetics of visual elements, but we're retaining the information more efficiently.
A story isn't something that simply "is" - a good story, your story, is constantly evolving and changing - or at least it should be, if your goal is to stay relevant and remain on the leading edge of your industry.