Poetry in Branding: Crafting Your Brand Haiku.

When branding website copy, why don’t we use the few seconds we have visitors' undivided attention wisely, and get to the heart of what they need to know? At Proof, we're big on declaration statements - who you are, what you do (best), why it matters. This goes a bit beyond the tagline, but is still a succinct and compelling explanation of the organization. These statements should be like well-crafted haikus - lending powerful, valuable imagery that tells a story in just three lines.


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Ignore the Competition

In the pursuit of perfection (hint: it'll never be perfect) and marathon of building, growing, and sustaining a strong brand, there will always be others ahead of you - just as there will always be those who are just starting out. Stay intentional about your place and position.