It’s hard enough to speak to an audience you know, whether they’re repeat customers or your competitor’s fan base. You know their typical behaviors. You (should) know what they like, don’t like, and hope to see in the future. But what about the audience you’re desperately trying to sell but just won’t – for whatever reason – convert? The easiest way to attract them isn’t really easy at all.
When you reach that finishing line for any degree program or intense training, you should feel confident. But on the other side awaits a whole new bucket of game-changing learning moments. In my first year as a professional designer, I’ve learned some pretty important (and unexpected) lessons. Here are 7 things I wish I would have known when I started.
The reward of a relationship – one that makes you feel better about what you do on a daily basis, presents the possibility of glowing referrals, and provides accountability for your own integrity – is worth more than the loss of money and time.
Be it the Shire, Winterfell, or wherever your brand calls home, invite your audience to be a part of the ever-evolving momentum of the story you tell.
A powerful brand has a strong foundation, while understanding that its personality is shaped by the people that live and breath the brand's work and identity, every single day.
Once my approach changed and prospects understood what I believed first, the care I was giving actually hit the target. I was showing care through the same questions, but now they were receiving it with open arms.