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The Road Never Traveled.

There is a familiarity we crave as consumers. We want a product or service to resonate. It may seem more alluring to come up with an idea that's never been considered (good luck with that noble pursuit), but what really works is taking something that exists and making it better, making it different, making it your own.

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Be Okay With Enough.

Challenge yourself to be okay with enough. Sometimes the hardest - yet most important thing you can do as a leader of your respective brand is to ignore the call to move, to build, to grow, and instead, press pause, savor, and be okay right where you are.

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