Last week, we embarked on our Spring Vision Quest - a time of intensive exploration of the “how” and “why” we do our work. Specifically, we addressed the idea of “Aspiring to Be Small”. Proof Branding is a group of seven individuals, each with a distinct role. Our goal is to keep it that way, but how can a grow a company without growing in size? With new Moleskins in hand, we set out to find the answer, in ways only a small team can.
As a creative team, we collaborate. A lot. Creative collaboration is part of our DNA — which lends itself to the necessity of feedback —
There is a familiarity we crave as consumers. We want a product or service to resonate. It may seem more alluring to come up with an idea that's never been considered (good luck with that noble pursuit), but what really works is taking something that exists and making it better, making it different, making it your own.
Challenge yourself to be okay with enough. Sometimes the hardest - yet most important thing you can do as a leader of your respective brand is to ignore the call to move, to build, to grow, and instead, press pause, savor, and be okay right where you are.
Studies have shown that “83% of human learning occurs visually.” It comes as no surprise then that an influx of information is being presented with infographics, videos, and photography. Not only are we drawn to the aesthetics of visual elements, but we're retaining the information more efficiently.
A story isn't something that simply "is" - a good story, your story, is constantly evolving and changing - or at least it should be, if your goal is to stay relevant and remain on the leading edge of your industry.