Proof Branding

The Lost Cause of Perfection.

Have you ever found yourself staring at a blank cursor blinking back at you on the screen, held back from writing the first word because you can't seem to find the right way to add your final period? I have more times than I can count.

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Aspiring to Be Small

Last week, we embarked on our Spring Vision Quest - a time of intensive exploration of the “how” and “why” we do our work. Specifically, we addressed the idea of “Aspiring to Be Small”. Proof Branding is a group of seven individuals, each with a distinct role. Our goal is to keep it that way, but how can a grow a company without growing in size? With new Moleskins in hand, we set out to find the answer, in ways only a small team can.

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The Road Never Traveled.

There is a familiarity we crave as consumers. We want a product or service to resonate. It may seem more alluring to come up with an idea that's never been considered (good luck with that noble pursuit), but what really works is taking something that exists and making it better, making it different, making it your own.

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