Why Customers Need Taglines That Get It-01

Why Customers Need Taglines That “Get It”

Since taglines are often attached to logos and the first words users see on a website, speaking that truth, to the right audience, is a chance to lock down an initial connection, and transform visitors to converting customers...A tagline is so much more than a few words — it’s Step 1 in the conversion process. It’s your meet-n-greet. The chance to say to your customer, “I know who you are. I have what you need. I know how you feel.”


Matt Cheuvront

How to Prepare & Present the “Perfect” Pitch.

What I learned fairly early on is that selling isn't about selling at all...when you believe it. Selling a conversation. Selling an explanation. Selling is about explaining value that can't be argued. Selling is about listening and asking the right questions. Selling, at its core, is about caring and giving a damn.