Compelling brands not only tell a great story, they invite you to be a part of it. Great marketers don't make stuff. They make meaning.
As a business, when you start getting comfortable, you start getting complacent. You stop innovating. You struggle to evolve and adapt the story of your brand to the constantly changing and evolving world around you. You inhibit your growth potential.
What if you allowed yourself to come up with crazy, horrible, awful ideas? When met with a challenge at your own business or organization, what if you had permission to say the "stupid" things you're afraid to say.
In thinking about where you want to go and what you hope to accomplish in this new year, keep in mind the notion of dusting off (not chucking) your gut reactions. By adding a little outside perspective, you may take your goals to new heights.
Setting a big goal like "$1,000,000 in revenue in 2015" or "lose 30 pounds this year" is easy - and looks good when you write it out on the whiteboard. It's sexy and gives you this instant motivated moment of "Wow, this is going to be the best year ever!" But if there's something I've learned in my years as an entrepreneur, it's that a goal is nothing without a clearly articulated and consistently executed process.
The holidays are around the corner, and Santa’s busy packing his sleigh. We’re giving him a helping hand by stuffing your stocking with briefs...brand briefs, that is. We’re sharing 18 tightly packaged nuggets of wisdom that will inspire, motivate, and/or otherwise entertain with everything from Kanye quips to color theory.
was made of exactly
60 coffee beans. Yep.
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