In the pursuit of perfection (hint: it'll never be perfect) and marathon of building, growing, and sustaining a strong brand, there will always be others ahead of you - just as there will always be those who are just starting out. Stay intentional about your place and position.
Keeping it simple isn't simple. It's complicated, and takes work, perseverance, and the ability to adapt to new trends and patterns of behavior. The hardest part is sloughing off what you thought was a slam dunk to try something new.
Your Brand Declaration is your mission, vision, and elevator pitch and represents the core of your brand's position. It's inclusive of who you are, what you do (best), and why it matters. What do you declare?
As a creative firm, we undoubtedly get plenty of folks who contact us looking for “better” design. As a branding company, we do our best to set up clients with something that looks better - but most importantly - works better This process of involves educating clients as to what “better” really means.
One of the keys to having a successful brand is consistency. Every company should have an official visual identity guide that defines the basics: proper use of logo, fonts, and colors. Establishing color is a great place to start, but it won't cut it to simply say "We use green".
The funny thing about slogans is that they're so so simple, but the process of creating the right one for your company takes some elbow grease. Nailing down what you want your audience to do, what makes your approach different, and how to, ultimately, present something that's easy to latch onto isn't easy, but it's one big step in forming a cohesive identity for your brand.
was made of exactly
60 coffee beans. Yep.
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