widen your reach

Change Your Language To Widen Your Reach

It’s hard enough to speak to an audience you know, whether they’re repeat customers or your competitor’s fan base. You know their typical behaviors. You (should) know what they like, don’t like, and hope to see in the future. But what about the audience you’re desperately trying to sell but just won’t – for whatever reason – convert? The easiest way to attract them isn’t really easy at all.

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proof branding

7 Things I Wish I Knew As A First-Year Designer

When you reach that finishing line for any degree program or intense training, you should feel confident. But on the other side awaits a whole new bucket of game-changing learning moments. In my first year as a professional designer, I’ve learned some pretty important (and unexpected) lessons. Here are 7 things I wish I would have known when I started.

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