Ask yourself what you really want to tell but haven't yet told your audience – a personal account, a powerful anecdote, a strong plot line. If you're too unsure to just go for it, run it by your team. Chances are, it will resonate with them, too.
The thing is, change is hard, even if its for the better. Even if you have your customer’s best interests in mind. And it’s critically important that you maintain their trust during times of testing and transition. If they complain, listen.
Have you ever found yourself staring at a blank cursor blinking back at you on the screen, held back from writing the first word because you can't seem to find the right way to add your final period? I have more times than I can count.
Last week, we embarked on our Spring Vision Quest - a time of intensive exploration of the “how” and “why” we do our work. Specifically, we addressed the idea of “Aspiring to Be Small”. Proof Branding is a group of seven individuals, each with a distinct role. Our goal is to keep it that way, but how can a grow a company without growing in size? With new Moleskins in hand, we set out to find the answer, in ways only a small team can.
As a creative team, we collaborate. A lot. Creative collaboration is part of our DNA -- which lends itself to the necessity of feedback --
There is a familiarity we crave as consumers. We want a product or service to resonate. It may seem more alluring to come up with an idea that's never been considered (good luck with that noble pursuit), but what really works is taking something that exists and making it better, making it different, making it your own.