There is a familiarity we crave as consumers. We want a product or service to resonate. It may seem more alluring to come up with an idea that's never been considered (good luck with that noble pursuit), but what really works is taking something that exists and making it better, making it different, making it your own.
Challenge yourself to be okay with enough. Sometimes the hardest - yet most important thing you can do as a leader of your respective brand is to ignore the call to move, to build, to grow, and instead, press pause, savor, and be okay right where you are.
Studies have shown that “83% of human learning occurs visually.” It comes as no surprise then that an influx of information is being presented with infographics, videos, and photography. Not only are we drawn to the aesthetics of visual elements, but we're retaining the information more efficiently.
A story isn't something that simply "is" - a good story, your story, is constantly evolving and changing - or at least it should be, if your goal is to stay relevant and remain on the leading edge of your industry.
Compelling brands not only tell a great story, they invite you to be a part of it. Great marketers don't make stuff. They make meaning.
As a business, when you start getting comfortable, you start getting complacent. You stop innovating. You struggle to evolve and adapt the story of your brand to the constantly changing and evolving world around you. You inhibit your growth potential.