Matt Cheuvront

How to Prepare & Present the “Perfect” Pitch.

What I learned fairly early on is that selling isn't about selling at all...when you believe it. Selling a conversation. Selling an explanation. Selling is about explaining value that can't be argued. Selling is about listening and asking the right questions. Selling, at its core, is about caring and giving a damn.

CONTINUE READING >

Build A Strong Charter School Brand

Creating A Niche With Charter School Branding

In the past year, we’ve worked with over five charter schools and their supporting organizations, rapidly increasing our experience within this specific niche...we realized we knew a heck of a lot about them, were passionate about their success, and ready to showcase our creative work for charters schools as one of the things that we do best.

CONTINUE READING >

Cost-01

How Much Does a Logo Cost?

How much does a logo cost? If the process, thoughtfulness, and intentionality – the "why" behind the "what" – is important to you, then an investment is just that – a strong investment, not simply a line-item expense.

CONTINUE READING >

widen your reach

Change Your Language To Widen Your Reach

It’s hard enough to speak to an audience you know, whether they’re repeat customers or your competitor’s fan base. You know their typical behaviors. You (should) know what they like, don’t like, and hope to see in the future. But what about the audience you’re desperately trying to sell but just won’t – for whatever reason – convert? The easiest way to attract them isn’t really easy at all.

CONTINUE READING >