Every decision you make as a brand says something about you. The copy on your website. Product packaging. The decision to remain open (or not) on a holiday. Every decision impacts the core of your culture and customer perception.
Vulnerable entrepreneurship and storytelling isn't weakness -- it takes courage and heart. Let's reclaim the notion that exposing the whole story and stepping into risky territory is a sign of inadequacy and frailty.
When branding website copy, why don’t we use the few seconds we have visitors' undivided attention wisely, and get to the heart of what they need to know? At Proof, we're big on declaration statements - who you are, what you do (best), why it matters. This goes a bit beyond the tagline, but is still a succinct and compelling explanation of the organization. These statements should be like well-crafted haikus - lending powerful, valuable imagery that tells a story in just three lines.
Everyone's a critic. You've heard the expression and I'd be naive to say that it isn't true. But it's during these times that you have the real opportunity to educate and make something - and each other - better.
In the pursuit of perfection (hint: it'll never be perfect) and marathon of building, growing, and sustaining a strong brand, there will always be others ahead of you - just as there will always be those who are just starting out. Stay intentional about your place and position.
Keeping it simple isn't simple. It's complicated, and takes work, perseverance, and the ability to adapt to new trends and patterns of behavior. The hardest part is sloughing off what you thought was a slam dunk to try something new.
was made of exactly
60 coffee beans. Yep.
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