In a world that lives and breathes off relationships, what relationship does your brand build with its audience? Often times it's the smallest act of innovation - the tiniest surprise, that has a lasting impact.
Today, we're embarking on our second Vision Quest. We are taking the next two and a half days to close our laptops and close our doors to clients to focus on what makes Proof move us. We are heading south to Chattanooga, out of our comfort zone, and breaking away from the day to day.
To create emotional design you have change your focus from what it is to what it does to how you’ll feel to who you are. While features, benefits and price are still important to people, experiences and personal connection are even more important.
It doesn't matter how much a design client knows about design. What matters is how it makes them feel.
Start creative projects with something stupid and horrendous. It wipes away your mysterious insecurity and leaves nowhere to go but up.
The rules you learned in Design 101 might not apply now that you're looking to be a more inspired artist and ultimately better designer and critic.