The rules you learned in Design 101 might not apply now that you're looking to be a more inspired artist and ultimately better designer and critic.
This begs the question, "what do you want people to do?" - While reading your website, flipping through a brochure, or watching a video - what is the next step? Buy? Subscribe? Click? Share? What action are you prompting, and more importantly, is the desired action clear and accessible?
When you're frustrated with work that doesn't meet your own standards, remember that those standards brought you to the game in the first place.
In a world of over-inspiration, great design is all about limits. It can be much more about making choices for what your brand isn't than what it is.
We recently launched three new websites (two of which are entirely new brands) into the interwebs – definitely one of the best, most rewarding parts of the job.
Joy Malek, Proof's most recent client to introduce her company to the world, knows first-hand the value of an investment in a quality brand.