Proofie 2014 Holiday Wish List

We're starting our holiday wish lists early here at Proof. We know, we know. It's only September! BUT we're seeing all of these cool new gadgets that we reeeeallly want. Recently, we touched on the marvels of retail strategy and how it works to capture our attention as we ease into the cooler months.



It’s Time – Strategy Forward and Backward

While I'm not quite ready to think about a Halloween costume , retail buyers and strategists have just completed their seasonal masterpieces. I've always been fascinated that they can sync their brains to the hottest trends for a holiday six months (or even a year) in advance. To them, it's just another day in the office and how they MUST work in order to make sure anticipated sales - pre-season, in-season, and (especially) last-minute - fall precisely into place.



Know Your Audience

In many cases, incorporating nuance is a lot like my Exclusive Plum fireplace - a little goes a long way. That's not to say we will every shy from innovation - that's what makes us tick and, ultimately, why we get hired in the first place. The trick on our end is pulling back when the impulse is to go crazy with a new idea, figuring out how we can include the shiny stuff successfully, and still check off those very important boxes that resonate with a target audience.