As a creative, it is my job to think outside-of-the-box, and imagine the unimaginable. How I get there is different every time, but I know as long as I can harness the unexpected and go with the flow, I will get there.
Everyone has their own style, everyone is going to want something different, and not one of them is going to see things like you see them. But that’s why they hired you. You can create something for them better than they could for themselves.
No matter how big or small, just do it. Succeed at something. Anything. In all walks of life, at a studio or at home, with a pencil or with a light saber. Stop trying. Act. Do.
In a world that lives and breathes off relationships, what relationship does your brand build with its audience? Often times it's the smallest act of innovation - the tiniest surprise, that has a lasting impact.
Today, we're embarking on our second Vision Quest. We are taking the next two and a half days to close our laptops and close our doors to clients to focus on what makes Proof move us. We are heading south to Chattanooga, out of our comfort zone, and breaking away from the day to day.
To create emotional design you have change your focus from what it is to what it does to how you’ll feel to who you are. While features, benefits and price are still important to people, experiences and personal connection are even more important.