We're starting our holiday wish lists early here at Proof. We know, we know. It's only September! BUT we're seeing all of these cool new gadgets that we reeeeallly want. Recently, we touched on the marvels of retail strategy and how it works to capture our attention as we ease into the cooler months.
While I'm not quite ready to think about a Halloween costume , retail buyers and strategists have just completed their seasonal masterpieces. I've always been fascinated that they can sync their brains to the hottest trends for a holiday six months (or even a year) in advance. To them, it's just another day in the office and how they MUST work in order to make sure anticipated sales - pre-season, in-season, and (especially) last-minute - fall precisely into place.
As sales of this beer flavored water continued to decline, Miller re-invented, or in this case, tapped into its roots - and began selling Lite in the original 70's-style can featuring the original logo and design. And it is absolutely brilliant.
In many cases, incorporating nuance is a lot like my Exclusive Plum fireplace - a little goes a long way. That's not to say we will every shy from innovation - that's what makes us tick and, ultimately, why we get hired in the first place. The trick on our end is pulling back when the impulse is to go crazy with a new idea, figuring out how we can include the shiny stuff successfully, and still check off those very important boxes that resonate with a target audience.
Today, I find myself standing on the “X,” a spot I’ve been mapping out for so long. I didn’t know what it would be called, or where I would be, but I knew I would get there. Now, I know that place as Proof - and today is my first day as a full-time employee.
When you ask clients questions about what they're looking for in a logo, the functionality of a website, a campaign strategy, etc., they very naturally may answer you with a blank stare. But if you take the lead and guide them, you have a better chance of finding what you're looking for.
was made of exactly
60 coffee beans. Yep.
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