It’s Time – Strategy Forward and Backward

While I'm not quite ready to think about a Halloween costume , retail buyers and strategists have just completed their seasonal masterpieces. I've always been fascinated that they can sync their brains to the hottest trends for a holiday six months (or even a year) in advance. To them, it's just another day in the office and how they MUST work in order to make sure anticipated sales - pre-season, in-season, and (especially) last-minute - fall precisely into place.



Know Your Audience

In many cases, incorporating nuance is a lot like my Exclusive Plum fireplace - a little goes a long way. That's not to say we will every shy from innovation - that's what makes us tick and, ultimately, why we get hired in the first place. The trick on our end is pulling back when the impulse is to go crazy with a new idea, figuring out how we can include the shiny stuff successfully, and still check off those very important boxes that resonate with a target audience.



Catching Up to a Dream

Today, I find myself standing on the “X,” a spot I’ve been mapping out for so long. I didn’t know what it would be called, or where I would be, but I knew I would get there. Now, I know that place as Proof - and today is my first day as a full-time employee.



If You Lead Them

When you ask clients questions about what they're looking for in a logo, the functionality of a website, a campaign strategy, etc., they very naturally may answer you with a blank stare. But if you take the lead and guide them, you have a better chance of finding what you're looking for.


The Shape of Design

The Shape of a Story

Every brand - yes, even yours - has a compelling story to tell. Whether you're building the next great billion-dollar startup or selling tacos from an RV, there's a story - your story, that's dying to be shared.