One of the keys to having a successful brand is consistency. Every company should have an official visual identity guide that defines the basics: proper use of logo, fonts, and colors. Establishing color is a great place to start, but it won't cut it to simply say "We use green".
How often do you stare at a to-do list and just try to check off the items as fast you can? It's not easy to step back and bring your opinion to the table. It might get messy. It might alter the timeline. It might be risky. But it's worth it.
Will the Apple iWatch live up to the hype? Will it actually make our lives better and easier or just look cool on our wrists? What is the "why" behind the "what"?
How do you stay creative in a world that pushes us to be practical and realistic? Maybe you should ask a six year old. Maybe it's simply remembering that art IS happy.
We're starting our holiday wish lists early here at Proof. We know, we know. It's only September! BUT we're seeing all of these cool new gadgets that we reeeeallly want. Recently, we touched on the marvels of retail strategy and how it works to capture our attention as we ease into the cooler months.
While I'm not quite ready to think about a Halloween costume , retail buyers and strategists have just completed their seasonal masterpieces. I've always been fascinated that they can sync their brains to the hottest trends for a holiday six months (or even a year) in advance. To them, it's just another day in the office and how they MUST work in order to make sure anticipated sales - pre-season, in-season, and (especially) last-minute - fall precisely into place.
was made of exactly
60 coffee beans. Yep.
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