In many cases, incorporating nuance is a lot like my Exclusive Plum fireplace - a little goes a long way. That's not to say we will every shy from innovation - that's what makes us tick and, ultimately, why we get hired in the first place. The trick on our end is pulling back when the impulse is to go crazy with a new idea, figuring out how we can include the shiny stuff successfully, and still check off those very important boxes that resonate with a target audience.
Today, I find myself standing on the “X,” a spot I’ve been mapping out for so long. I didn’t know what it would be called, or where I would be, but I knew I would get there. Now, I know that place as Proof - and today is my first day as a full-time employee.
When you ask clients questions about what they're looking for in a logo, the functionality of a website, a campaign strategy, etc., they very naturally may answer you with a blank stare. But if you take the lead and guide them, you have a better chance of finding what you're looking for.
Every brand - yes, even yours - has a compelling story to tell. Whether you're building the next great billion-dollar startup or selling tacos from an RV, there's a story - your story, that's dying to be shared.
If three or more is where “creativity ends and stability begins”, how do we stay in a place where creativity thrives? Also, “Who is my partner?” and “Do I need just one?” Like most questions, there is probably more than one correct answer, but in my mind, it starts with open communication and the realization that perhaps the idea of one perfect, for-all-time collaborator isn't realistic.
As a creative, it is my job to think outside-of-the-box, and imagine the unimaginable. How I get there is different every time, but I know as long as I can harness the unexpected and go with the flow, I will get there.