Starbucks And The Red Cup Phenomenon

The signature red cup is one of the many ways Starbucks will create the holiday experience for customers this season. It isn’t simply about the coffee it contains: it’s about the joy and anticipation of the holidays, the customer experience, and how Starbucks capitalizes on the intersection of the two.



How Trigger Emails Build Strong Connections

Trigger emails get a bad rap from time to time - with good reason. The annoying, automated salesperson is usually the most unwelcome guest in the inbox. But these little customer check-ins/product pushes are designed to do more than just increase your ROI (of course, that should always be a goal). They’re also another avenue by which you circulate your brand’s voice, and should be as eye-catching, personal, and intentional as your website copy.