An important prerequisite to ramping up your strategy is understanding your audience. You have to understand how they think, what they like, what they click on, and when they respond.
More and more brands are starting conversations without anything to say. It’s your responsibility to be constantly delivering on the value your audience saw when they first gave you their attention.
Today’s Internet is confirming what people have said for decades: A picture is worth a thousand words.
As a brand in today’s world, you have much less control of what people say – which means you have to be as involved as possible in helping to drive the conversation about your company, industry, and product or service.
As you may have heard (and noticed on your feed), Twitter and Instagram have stopped playing nicely together. Last week, Instagram unexpectedly pulled the plug
Whether you are posting, tweeting, or snapping pictures via Instagram, what you share exemplifies who you are. Do you understand your brand?