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How Trigger Emails Build Strong Connections

Trigger emails get a bad rap from time to time - with good reason. The annoying, automated salesperson is usually the most unwelcome guest in the inbox. But these little customer check-ins/product pushes are designed to do more than just increase your ROI (of course, that should always be a goal). They’re also another avenue by which you circulate your brand’s voice, and should be as eye-catching, personal, and intentional as your website copy.

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Give Them Something To Say

As a brand in today’s world, you have much less control of what people say – which means you have to be as involved as possible in helping to drive the conversation about your company, industry, and product or service.

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