Is Your Brand Iconic? [VIDEO]

What does Fruit by the Foot, 100 calorie snack packs, and Jack Daniels have in common? They're all iconic brands (for very different reasons). In today's video we discuss that whether your brand is nostalgic, functional, or somewhere in between, it needs to be iconic.

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  • Great points, guys! I think part of what makes a brand iconic is when people feel they have a connection to it. Whether that’s the memory of our elementary school lunchbox, helping us in our effort to be healthier, or reminding us of afternoons at grandma’s house, we like to feel like brands get us.

    On a totally unrelated note, I also love how Matt is trying so hard not to laugh the whole time, and Sam has no idea and just keeps talking :) Well done.

    • Matt Cheuvront

      Elementary school lunch box I connect with the Fruit Roll Ups, helping us to be healthy: the 100 Calorie Packs, but does Jack Daniels really make you think of afternoon’s at grandma’s? :)

      And yes, this was impromptu at best – clearly Sam has a much better poker face.

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