Thinking Inside the Box

As brand-aficionados, designers, and creative thinkers, our day to day includes plenty of what most would call "outside the box" thinking. It's our job to come up with creative solutions and ideas for our clients and their businesses. We take pride in the fresh ideas we bring to the table, and it's those same ideas that earn us a paycheck.

But it's not always about thinking outside the box. It's not our job to force our clients to think a certain way, to like a certain font, or that a unicorn GIF is tasteful on their homepage.

As creatives, marketers, and designers, it's up to us to bring the best out of our clients - to discover their wants and needs, present creative options, and let the decision makers be the decision makers.

  • Sometimes that means you may have to use Helvetica.
  • Sometimes that means the website may have a pink background.
  • Sometimes it means that radio advertising may be the way to go.

It's not about forcing anyone to think or act in a certain way, it's about providing educated recommendations and feedback - then helping to focus in on the best solutions.

Does that mean your ideas will sometimes get shot down? Sure.

Does it mean your clients will be happy? Absolutely.

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  • Jonathan Tame |


    You’re absolutely right! This doesn’t just apply to brand-aficionados, designers, and creative thinkers. The “outside the box” approach is a lot of fun but it has a time and a place. It’s not a silver bullet approach to solving problems. Sometimes, problems have solutions that are in the box and they need to stay in the box. I’ve been solving problems in the Defense world for over a decade now and I can count on one hand the instances where a solution was truly out of the box. And then it was only because we had exhausted all of the traditional, in the box options. Those solutions weren’t the most elegant, or pretty, or even fun but they got the job done and allowed us to move on to the next thing. That’s really the most important part.

    • Matt Cheuvront

      You hit the nail on the head, Jonathan. “Inside the box” may not be as fun, it may not be as creative and it’s usually not sexy, but it get’s the job done and it (often times) leads to the best results.

      Thanks for the comment!

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