If you don’t follow us on Twitter, you may not be aware that we now have a swanky space to call home away from home. That’s right, folks: we have an office.
For the first nine months of our existence, we got by using coffee shops, dining room tables, and we even posted up with the fine folks at E|SPACES. But the more we ran around town, we began to realize that having a place to land, a place where all of our growing team could gather, and a place to meet clients was a necessity.
Most of all, we realized that an office was another opportunity to brand ourselves. And so, we officially moved into The Distillery last month. A trip to Ikea and some fantastic signage and wall art later and we’ve officially got our own place. Our moms are proud.
Sure – there’s an extra cost. We have to pay for things like Internet and we even had to buy a printer. But, a place we can call our own and that serves as an extension of our brand is well worth it.
Many times, we limit the notion of branding to a logo, some business cards, and maybe even a story or two. But anything – literally – can help you brand yourself. Take a look around and before you sign a lease, ask your team, “How can we use this extra expense as a chance to further grow our brand in the community?”