Who We Are

Creatives. Thinkers.
Your New Best Friends.

Since 2010, we have partnered with passionate people and purpose driven organizations to build memorable brands with clarity and intention. We bring together strategy, design, and collaboration to create work that looks great, works hard, and lasts for the long haul. We are here as your creative partner and go-to team, every step of the way.

Work With Us

A COMPREHENSIVE APPROACH FROM START TO FINISH

Our Branding & Creative Services

Brand Strategy

  • Brand Research & Positioning
  • Story & Messaging Development
  • Brand & Product Naming
  • Market & Consumer Research
  • Content & Marketing Strategy

Brand Design

  • Logo & Visual Identity Design
  • Brand Standards & Guidelines
  • Website Design & Development
  • Packaging & Retail Experience
  • Marketing & Promotional Collateral

Brand Support

  • Brand Management & Consultation
  • Content Creation & Copywriting
  • Photography & Video Production
  • Social Media Strategy & Support
  • Website Maintenance & Management
THE SECRET SAUCE

Our Unique Approach

The foundation of every great brand is truth. Your truth. Our process starts by digging deep to understand what makes you who you are, from your values and personality to the purpose behind your work. From there, we shape that insight into a clear, cohesive brand identity that looks great, feels right, and connects meaningfully with the people you want to reach.

It’s not just about standing out. It’s about standing for something.

Let’s Work Together

Understand & Align

We begin with our Understand Your Brand Workshop – a collaborative session to uncover your goals, hopes, dreams, challenges, and personality. From there, we dive into audience and competitive research to position you (and your brand) exactly where you need to be.

Conceptualize & Create

With strategy in place, we bring ideas to life through thoughtful messaging, design, and digital assets built for real impact. We stay closely connected throughout the process with regular check-ins that keep things moving and genuinely collaborative.

Finalize & Deliver

Our top priority is delivering compelling, consistent, and effective brand assets. When everything is aligned, we wrap things up by delivering brand guidelines, website training, and the tools you need to launch smoothly and show up consistently.

Evolve & Support

Brands evolve over time, and we are here for the long haul. Through strategic support, content creation, and ongoing consulting, we help keep your brand fresh, focused, and moving forward.

The Proof Crew

Creative Leadership

We are a close-knit team of strategists, designers, and developers who bring experience, curiosity, and a genuine love for the work to every project. We believe the strongest brands are built through collaboration, diverse perspectives, and a shared commitment to doing the work well.

We’ve partnered with clients across industries around the world, but we still operate like the small, scrappy team we started as. Nimble, thoughtful, and fully invested in every brand we help build.

Matt Cheuvront

Matt Cheuvront

Founder & CEO

Matt Cheuvront is the Owner & CEO of Proof. Since founding the company in 2010, he has built a nationally recognized branding agency known for thoughtful strategy and strong creative. Matt brings a clear, experienced perspective to every project, helping clients navigate complex challenges and build brands that last. His work and insights have been featured in Forbes, Inc., Fast Company, and more.
Paul Hally

Paul Hally

Sr. Brand Designer

Paul Hally is the Senior Brand Designer at Proof with a sharp eye for detail and a knack for creating memorable visual identities. He blends design and illustration to develop thoughtful, effective solutions for clients across a range of industries. Outside of work, he is a walking encyclopedia of punk music, anything to do with the Jacksonville Jaguars, and always keeps things interesting.
Mihai Olaru

Mihai Olaru

Lead Developer

Mihai Olaru is the Lead Developer at Proof, focused on building fast, functional, and easy to manage websites. With a background extending two decades in UX testing and development, he brings a detail driven approach to every project. Mihai specializes in translating design into seamless digital experiences that perform as well as they look.
THE PROOF DNA

Our Core Values

We Focus On People.

We work with awesome people. Every project we take on is useful and makes the world a better place.

We Keep It Simple.

Simple is beautiful. Simple is clear. Simple is effective. We cut through the clutter and get to the point.

We Go All In.

We believe in each other and in every project we take on. We dwell in possibility. Your success is our mission.

We Have Fun.

We love our work. It shines through in every conversation, every line of code, and every brand we build.

We Learn Every Day.

Hungry for knowledge, we’ll know more than we did yesterday and less than we will tomorrow.

We're Honest.

Being direct and honest gets us to the best possible outcome efficiently and with confidence.

DON’T JUST TAKE OUR WORD FOR IT

Trust in the People & The Process

“When looking for a company to help elevate the branding of our craft brewery in planning, it was our top priority to have a good connection. We clicked with Matt and the creative team at Proof right from the start. The process was well structured and very efficient. When their team set deadlines, they were always on time or ahead of schedule. I would highly recommend the Proof team, and we look forward to continued work with them in the future.”
— Lebron Haggard, Owner
“Matt and the Proof team were excellent. Their vision and creativity for Vintage South was exactly what we were looking for. They were timely and excellent communicators throughout the process. I highly recommend Proof’s services.”
— Nathan Lyons, Owner
“Proof’s desire to understand KIPP’s culture, theory of change, and the education landscape within which we work has resulted in a website that is brought to life with personal stories, while genuinely portraying our high-level impact. Their work has allowed us to reach more students, recruit talented teachers and leaders, and invest donors in our mission.”
— Erin Holt, Director of Communications