We’ve all heard that competition is good for business. And it is. But behind the idea of competition is this assumption that someone wins and someone loses. When you’re pitted against someone, it’s hard to find ways to work together.
The reality is that more than competition, collaboration is good for business. And the best kind of collaboration is the kind that promotes the growth of your industry and helps people better understand how the things your industry does collectively can benefit them individually.
So instead of avoiding your competitors, get to know them. Learn how you’re different and how you’re similar. Discover ways to complement one other.
By embracing the fact that there’s enough work to go around, you can team up to make sure that customers and clients get exactly what they need. What goes around comes around. That’s the power of a relational industry.