NONPROFIT & EDUCATION BRANDING

SERVING AN ADDED BOTTOM LINE

Obtaining attention, support, and respect from potential members, students, supporters, and/or donors is key to the success of any educational or non-profit organization. We’ve worked for more than a decade in this space, and know what it takes to build a strong brand that attracts interest and garners support.

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The mission of the Cumberland River Compact is to enhance the health and enjoyment of the Cumberland River and its tributaries through education, collaboration, and action. As Nashville and the surrounding area continues to grow rapidly, Cumberland River Compact serves a vital role in creating both awareness and action throughout the community about sustainable practices that improve our water and environment. Proof partnered with the organization on rebranding and design including a new logo/visual identity, brand standards, and supportive collateral.

How We Helped

With a refined and renewed brand identity in place, brand standards and guidelines, and marketing/promotional materials in hand, The Cumberland River Compact is well-equipped to further their awareness and reach throughout the community and beyond, increase fundraising and volunteer involvement, and improve their impact efforts — establishing Middle Tennessee as an engaged and committed leader to improving the quality of life for residents and supporters.

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Cumberland River Compact Logo Design Variations
“We absolutely loved working with Proof Branding! Their team was professional, efficient, patient, and engaging. Can’t recommend them enough!”
— Eleanor Barbee, Former Director of Operations at Cumberland River Compact

KIPP Charter School Branding Case Study

As a national network of high-performing charter schools, KIPP is motivated by the mission of creating opportunities for all students, regardless of ZIP code.

How We Helped

With a clearly defined brand identity and message, Valor has had a positive impact on the lives of thousands of Nashville’s youth, with no signs of slowing down. We’re thrilled to have an ongoing relationship with the Valor team as they continue to grow their community and expand to new campuses.

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“Proof’s desire to understand KIPP’s culture, theory of change, and the education landscape within which we work has resulted in a website and brand that is brought to life with personal stories, while genuinely portraying our high-level community impact. Their work has allowed us to reach more students, recruit talented teachers and leaders, and invest donors further into our mission.”
— Erin Holt, Director of Communications – KIPP Nashville

Siloam Health serves Nashville’s uninsured, underserved, and culturally marginalized. Their patients and clients come from over 80 homelands and speak more than 70 languages. Since 2018, our partnership with Siloam has focused on formalizing and extending the brand through a new website, collateral, event materials, and marketing support.

How We Helped

After formalizing brand standards, we designed a website with a focus on user experience. With three unique, defined audiences — donors, volunteers, and patients — each from significantly different backgrounds and needs, it was crucial to develop a website that was inviting, informative, and inclusive for diverse user-experience. Expanding a cohesive and consistent brand across purposeful collateral for programming, events, and overall mission was key to achieving their goals of increased awareness and reach, improved fundraising efforts, and easily accessible patient information.

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