Branding is more than a logo, a website, or a fancy piece of collateral. It’s all of those things and then some. It’s this belief in the comprehensiveness of a brand and a holistic approach that sets us apart in our work with clients around the country.
Recently, it has been exciting to see that brand experience carried out onto the facades and walls of many buildings nation-wide. We’ve worked collaboratively with painters and sign manufacturers to ensure our client’s visual identity is applied in a way that truly carries through this brand experience in distinct ways.
In Nashville, two recently wrapped branding projects now proudly have their new brand identity and logo boldly applied to their physical space:
- In West Nashville, Stocking 51 is leading the charge to renovate and reimagine old spaces in the Nations neighborhood. Every detail of the space has intentionally been restored to match the character of the original building. Our branding and creative work is consistent with this attention to the past, with a focus on the future.
- Just north of downtown Nashville in the historic Germantown neighborhood, The Monroe will be opening soon and welcoming residents to a space with modern amenities in a uniquely historic part of our city.
- All the way up in Morristown, NJ, we recently saw the branding work we did for Crossfit Morristown applied boldly on the side of their gym. They’re doing an excellent job of making some of the toughest workouts look really, really good, and the “Motown” brand we developed has become more than just a logo for the gym, it has become a symbol for the community.
It’s all in a day’s work here at Proof. We love seeing our branding and identity work carried out in a a tangible and tactile way with artwork and signage.
Check out our portfolio for more examples of recent work.