Logo Design Services

We’re a Nashville-based creative firm that designs award-winning logos for brands nationwide.

For more than a decade, we have partnered with brands and businesses big and small, designing beautiful, custom logos and reinforcing our work through robust and comprehensive brand standards and guidelines. Whether you’re a new brand or going through a brand refresh, we start with understanding your brand, and design you a logo and brand identity that is inspiring, memorable, and uniquely yours.

One-Of-A-Kind Logo Design

When you work with Proof, you won’t get a disposable, copy-cat logo. We design each and every logo with thoughtful intentionality to make sure your logo uniquely represents who you are and why you exist. We’re in the business of designing purposeful, passionate brands. In both form and function, we deliver memorable and distinct award-winning logos that “wow” and inspire – and that create lasting impressions.

“We hired Proof to overhaul the Noka Supply Co. branding, website, and product packaging and our experience has been exceptional. We’re a startup, but Proof always made us feel like we were a big client. Their design work completely elevated the Noka Supply brand. We wouldn’t have been able to execute our relaunch without them!”

— Lauren Egge, Owner & Founder

“We partnered with Proof at the inception of our company and through the early stages of our development. They were with us through pre-launch, launch, and re-branding. They took our ideas and concepts and turned them into living, breathing branding and packaging. Without Proof, our company wouldn’t have had the success we have today.”

— Justin Wiesehan, Founder & CEO at Macro Snacks

“We partnered with Proof on the development of our product line of natural energy drinks. The team at Proof is very hard working, responsive and client-service oriented. They care about who you are, and what you do. Their work is outstanding and has opened doors for our company. We highly recommend Proof Branding for logo design and branding!”

— Christine Pototschnik, Owner

Our Logo Design Process

With experience comes a streamlined process. In every interaction with our team, our logo design process is efficient and consistent. We do the heavy lifting, research, and planning, while you sit back and make exciting logo decisions. No questions are left unanswered and no corners are cut. We bring 10+ years of experience in crafting hundreds of brands to your logo project.

01Logo Research & Development

Our Nashville-based crew works closely with you and your team to identify, research, and define your overall brand identity before conducting any hands-on logo design. We explore the competitive and adjacent brand landscape and symbolism that informs a deliberate, unique logo design for your business and brand.


After our creative research & development process, our designers walk you through a brand identity lexicon to ensure that you’re fully equipped with accurate graphic design terminology to precisely communicate the logo elements that you love and the elements you could do without.

Next, we present a series of initial logo concepts. This is a springboard for us to talk collaboratively about “likes”, “loves”, and “dislikes”. What stands out to you? What design elements are nailing it? What elements are you not a fan of? We’re all ears, and our designers take copious notes to make sure that revisions and refinement gets us that much closer to delivering the perfect logo that’s uniquely yours.Based on your feedback throughout this process, we follow through with one to two rounds of revision to get your new logo and visual identity system completely refined, then hone in on perfecting your final primary logo.

03Brand Standards & Guidelines

Once you give you the final stamp of approval on your new logo, we flesh it out with a full visual identity system and helpful brand guidelines, explaining how and where to use your new logo, in all variations and formats – as well as usage notes and guidelines for colors, typography, etc. Not only will you leave with a beautiful new logo in-hand, you’ll know exactly how to use it, what to do/not do, and will be well-equipped to own your new brand moving forward.