Custom Logo Design and Visual Identity Services

Our Nashville-based creative firm designs award-winning logos for brands near and far.

Your business deserves a visual identity that is refreshing, memorable, and uniquely yours. Our logo design services will highlight what makes you tick in a way that speaks to your audience and inspires them to engage with your brand.

Logo Design

We’re in the business of designing purposeful, passionate brands that “wow” and inspire. When you work with Proof, you won’t get a disposable, copy-cat visual that merely hints at your essence — we design each logo with thoughtful intentionality to make sure it represents who you are, why you exist, and what you’ve set out to achieve.

“We hired Proof to overhaul the Noka Supply Co. branding, website, and product packaging and our experience has been exceptional. We’re a startup, but Proof always made us feel like we were a big client. Their design work completely elevated the Noka Supply brand. We wouldn’t have been able to execute our relaunch without them!”

— Lauren Egge, Owner & Founder

“We partnered with Proof at the inception of our company and through the early stages of our development. They were with us through pre-launch, launch, and re-branding. They took our ideas and concepts and turned them into living, breathing branding and packaging. Without Proof, our company wouldn’t have had the success we have today.”

— Justin Wiesehan, Founder & CEO at Macro Snacks

“We partnered with Proof on the development of our product line of natural energy drinks. The team at Proof is very hard working, responsive and client-service oriented. They care about who you are, and what you do. Their work is outstanding and has opened doors for our company. We highly recommend Proof Branding for logo design and branding!”

— Christine Pototschnik, Owner

Our Logo Design Process

With experience comes a streamlined process. We do the heavy lifting, research, and planning, while you sit back and make exciting decisions about your company’s visual identity. The 10+ years of branding experience we bring to your logo project guarantee that there will be no questions left unanswered and no stones left unturned.

01Logo Research & Development

Our Nashville-based crew works closely with you and your team to identify, research, and define your overall brand identity before conducting any hands-on logo design. We also explore the competitive and adjacent brand landscape and use the information we gather to inform deliberate, unique visual identity decisions.


Our designers then walk you through a brand identity lexicon to ensure that you’re fully equipped with accurate graphic design terminology to precisely communicate what logo elements you love and what elements you could do without.

Next, we present a series of initial logo concepts. This is a springboard for us to talk collaboratively about “likes”, “loves”, and “dislikes”. Based on your feedback, we follow through with one to two rounds of revision to get your new logo and visual identity system completely refined, then hone in on perfecting your final primary logo.

03Brand Standards & Guidelines

Once you give the final stamp of approval, we put together the full visual identity system and helpful brand guidelines, explaining how and where to use your new logo, in all variations and formats. Not only will you leave with a beautiful new logo in-hand, but you’ll know exactly how to use it and will be well-equipped to own your new brand moving forward.