Excellence in Veterinary Care Throughout the World

The American Board of Veterinary Practitioners (ABVP) is committed to recognizing and advancing excellence in species-specialized veterinary practice. Through resources and training, ABVP is making sure that animals of all shapes and sizes around the world are getting the best possible care.

HOW WE WORKED TOGETHER

The Proof crew partnered with the ABVP team during a time of growth for the organization. With an outdated visual identity and website, we came together to breathe new life into the brand with vibrant colors and dynamic illustrative elements that add energy to an impactful organization that was needing a push in a new direction.

From a refreshed visual identity to a comprehensive overhaul to the website, paired with digital and printed marketing and administrative collateral, we equipped ABVP with everything they need to walk the walk, talk the talk, and look the part in providing the best resources to the best practitioners around the world.

Cheers all around to our furry (and not so furry) friends!

Project Scope

– LOGO & VISUAL IDENTITY
– WEBSITE DESIGN & DEVELOPMENT
– MARKETING MATERIALS
– COLLATERAL DESIGN

BRAND SYSTEM & STANDARDS

WEBSITE DESIGN & DEVELOPMENT

AN ENGAGING & INFORMATIVE RESOURCE

The ABVP website primarily serves as a resource destination for practitioners and diplomates, and, also, encourages new applicants to join the organization’s roster of recommended specialists around the world. The final result is a website that feels bright, refreshing, informative, and engaging – removing the ‘noise’ and airing on the side of clear and direct user interface.

View the ABVP website

“I have known of Proof since their inception and finally had the opportunity to work with them this spring on a client’s complete brand overhaul and website redesign. From my initial interactions with to those through the course of the actual design and build phase, the entire process was seamless and the team was exceptionally responsive. The team’s patience as we continued to ask for tweaks was appreciated and went above and beyond what many other similar companies would have done. The final product is a reflection on Proof’s attentiveness to detail and listening to the wants, desires, and hopes of our mutual client.”

— Marisa Hackermann