CAMPAIGN DEVELOPMENT FOR BOSTON METRO AS PART OF A CITY-WIDE CAREER CENTER REBRAND
Boston truly is one of America’s greatest cities. Rich in both history and innovation, this thriving community and “city of neighborhoods” is a vibrant place to live, work, and play. Throughout 2016, Proof partnered with Boston City Government to develop a brand and applicable campaigns surrounding the city’s employment and career center, highlighting the diverse career opportunities that exist on a city level, and pinpointing through research and development what motivates individuals to work for the city they love.