Own Your Moment.
Brand Design & Development for BRWD Refreshing Energy.

  • Brand Strategy
  • Branding & Visual Identity
  • Messaging
  • Website
  • Promotional Materials
  • Packaging

BRWD, a startup based in New York, uses naturally-sourced ingredients to develop products that are crafted with skill, passion, and integrity – creating a line of refreshing beverages that are invigorating and taste great. We partnered with the company’s founders on comprehensive branding deliverables including logo/visual identity design, product/packaging design, website design/development, and sales/marketing materials, ensuring the brand is built for sustainable growth both now and long-term.

From naming the overall company to developing name and flavor profiles for each product, logo and visual identity design, website design/development, to marketing and administrative collateral, our work with BRWD ensured the brand had everything they needed to enter the market, and continues to support the company as they grow and increase distribution regionally and nationwide.


2019 Silver ADDY Packaging Campaign “BRWD Refreshing Energy”

“The team at Proof is very hard working, responsive and client-service oriented. Their work is outstanding and has opened doors for our company. We highly recommend Proof Branding!”

— Christine Pototschnik, Owner at BRWD


The BRWD website places the product itself at the forefront, while also focusing on creating a “lifestyle brand”. BRWD isn’t focused on getting you out of your mid-afternoon slump, rather, they champion an active, healthy lifestyle with a refreshing, tasty energy boost. The website reflects the brand’s commitment and focus on improving the lives of those committed to a healthy lifestyle, with bold imagery, vibrant colors, and a sophisticated UX.