Complete Brand Design & Development for BRWD Refreshing Energy.

  • Brand Strategy
  • Branding & Visual Identity
  • Messaging
  • Website
  • Promotional Materials
  • Packaging

BRWD, a startup based in New York, uses natural ingredients to develop products that are crafted with skill, passion, and integrity — creating a line of refreshing beverages that are invigorating and taste great. We partnered with the company’s founders on comprehensive branding deliverables including logo/visual identity design, product/packaging design, website design/development, and sales/marketing materials, ensuring the brand is built for sustainable growth both now and long-term.

We supported the BRWD team with full-service branding services: brand strategy, company and product SKU naming, strategic messaging, logo and visual identity design, website design and development, packaging design, and marketing and administrative collateral. Our award-winning work with BRWD ensured the brand had everything they needed to launch into the competitive beverage market as a strong brand that knows who they are and where they’re going. We continue to support BRWD as they grow and increase distribution, velocity, and recognition, both regionally and nationally.

2019 Silver ADDY Packaging Campaign “BRWD Refreshing Energy”

“The team at Proof is very hard working, responsive and client-service oriented. Their work is outstanding and has opened doors for our company. We highly recommend Proof Branding.”

— Christine Pototschnik, Owner at BRWD


The BRWD website places the product itself at the forefront, while also focusing on creating a “lifestyle brand”. BRWD isn’t for getting you out of your mid-afternoon slump, rather, they champion an active, healthy lifestyle with a refreshing, tasty natural energy boost. The website reflects the brand’s commitment of improving the lives of those committed to a healthy lifestyle with bold imagery, vibrant colors, and a sophisticated UX.