Calacas Mexican Cuisine – Proof Branding Case Study

Chef-Inspired Mexican Cuisine in the Heart of Downtown Nashville

Inspired and ignited by Día de los Muertos, a traditional holiday celebrated throughout Mexico, Calacas celebrates traditional culture and cuisine, the gathering of friends and family, and the vibrancy of life. At Calacas, they craft recipes that have passed through generations, pairing them with bold and distinct new approaches. With an unforgettable ambience, welcoming approach, and passion for delicious cuisine, Calacas is sure to satiate even the most capricious appetites, and is sure to be an experience you won’t soon forget.

How We Helped

With a restaurant concept in-hand, this Atlanta-based restaurant group approached us with the need to develop a comprehensive brand identity, logo, website, menus, and to support interior design and artwork throughout the space and marketing services leading up to the doors opening to the public. Today, Calacas is bringing some of the freshest Mexican cuisine to the community, becoming a favorite for locals and visitors alike.

Scope

– BRAND STRATEGY
– BRAND MESSAGING
– LOGO & VISUAL IDENTITY
– WEBSITE DESIGN
– PHOTOGRAPHY
– MENUS & PROMOTIONAL MATERIALS

BRAND STANDARDS & GUIDELINES

WEBSITE DESIGN

OH YEAH, IT’S A VIBE.

The Calacas website welcomes you into the space from your first visit. An immersive, photo-forward design invites users to explore the cuisine and is a clear reflection of what you’ll feel walking into the space – cool, comfortable, and confident.