Common John Brewing Co.

Good Beer Made By Honest Folks. We’ll Cheers to That.

Common John Brewing Co., a standout in Tennessee’s craft beer scene, opened its welcoming taproom in Manchester in 2020. They partnered with Proof to refine their brand, develop comprehensive guidelines, and design their flagship beers, packaging, and marketing materials.

Gold ADDY Seal

How We Helped

Many beers were consumed in the development of this brand. Call it research. Call it creative fuel. We partnered closely with the CJ team first to understand what makes them tick – we developed a compelling narrative and brand message for the brewery, defined clear and comprehensive brand standards for the logo and visual identity, named and designed all flagship beers and cans/packaging, and equipped Common John with sales and marketing materials including tap-handle designs and sell-sheets to ensure positive long-term growth in sales and distribution. This project was one of our most enjoyable yet. Oh, and by the way, the beer’s pretty damn good, too!

Scope

– NAMING & BRAND STRATEGY
– BRAND STANDARDS
– MESSAGING & COPYWRITING
– PROMOTIONAL MATERIALS
– LABELS & PACKAGING

Common John Brand Standards
Common John brand colors
Common John Logo Previews on Computer Display
Common John Business Cards
Common John Apparel Hats
Common John Apparel
Common John Info cards

01 WE BUILD COMMUNITY

Common John brings good beer and good people together, believing that there’s nothing greater than gathering over a tasty brew. We support our local community and (always) have a good time.

02 WE Are committed To quality

Common John beers have been formulated, refined, and perfected for years to ensure we’re serving the best possible brew consistently and with confidence.

03 WE ARE PROUDLY INDEPENDENT

We make our own rules, pave our own way, and make delicious, highly drinkable beer. We’re proud of our roots in the local community and are driven to convert skeptics into believers throughout the beer drinking market.

04 WE HAVE (A LOT) OF FUN

We have fun brewing (and drinking) great beer. Common John bring people together, encourages lively conversation, and commits to skillful, friendly service to enhance your experience, one delicious brew at a time.

Experiential. Friendly. Craftsman. Authentic. Accessible. Humble. Genuine. Charitable. Local. Comfortable. Entertaining. Communal. Innovative. Lively. Blue Collar. Family. Relatable. Hardworking. Creative.

Common John Beer Icons Packaging
Common John Beer Taps Design Elements
Common John Beer Packaging

“When looking for a company to help elevate the branding of our craft brewery in planning, it was our top priority to have a good connection. We clicked with Matt and the creative team at Proof right from the start. The process was well structured and very efficient. When their team set deadlines, they were always on time or ahead of schedule. I would highly recommend the Proof team, and we look forward to continued work with them in the future.”

— LeBron Haggard, Owner & Brewmaster