• Brand Strategy
  • Branding & Visual Identity
  • Messaging
  • Website
  • Promotional Materials

Compass East offers immersive, insightful finance and accounting solutions for leaders and businesses. At a time of company growth and expansion, Compass East partnered with Proof on a comprehensive rebrand, including logo/visual identity design, collateral design, and website development.

Compass East delivers accounting and financial solutions for growing businesses with a personal, approachable touch. In what is typically a dry and sterile industry, Compass East is equipped with a distinct, fresh, memorable brand that ensures they both walk the walk and talk the talk. Compass East’s new, consistent marketing and strong lead generating website came at the perfect time during a critical growth stage and positions them for exponential success into the future.

“Proof was able to turn our vision into a reality. As finance and accounting experts, we’re not exactly skilled creatives. We had worked with several marketing companies before finding Proof. The biggest difference was that Proof was able to do everything we needed – from strategy to website development to branding and design. Proof’s hard work shows in the resulting unified look and messaging of the Compass East brand.”

— Dan McCarthy, Co-Founder & President at Compass East


Focusing directly on the client and potential clients, we thoughtfully designed a simple, crisp website to align with the firm’s polished character and trusting, approachable ethos. Our web team designed the site with clean white space and striking blue hues to reflect the brand’s professional, skillful expertise and brand promise. Clear messaging clearly articulates the client journey through each step of the comprehensive Compass East process and partnership, and effortlessly guides users to learn more about the firm’s purpose, mission, vision, and services offered. Bold blues, clean type, and custom photography make an impressive impact to match Compass East’s exciting, confident brand in an often bleak industry.


To further support the Compass East brand and to ensure consistency in the visual identity at every touchpoint, we developed engaging collateral pieces including case study one-sheets, business cards, letterhead, envelopes, and folders. Compass East has everything the need to continuing doing their important work.