Office Meeting

COMPREHENSIVE BRANDING FOR A FINANCIAL SOLUTIONS FIRM

Compass East offers immersive, insightful finance and accounting solutions for leaders and businesses. At a time of company growth and expansion, Compass East partnered with Proof on a comprehensive rebrand, including logo/visual identity design, collateral design, and website development.

HOW WE HELPED

Compass East delivers accounting and financial solutions for growing businesses with a personal, approachable touch. In what is typically a dry and sterile industry, Compass East is equipped with a distinct, fresh, memorable brand that ensures they both walk the walk and talk the talk. Compass East’s new, consistent marketing and strong lead generating website came at the perfect time during a critical growth stage and positions them for exponential success into the future.

Scope

– BRAND STRATEGY
– LOGO & VISUAL IDENTITY
– BRAND MESSAGING
– WEBSITE DESIGN
– MARKETING COLLATERAL

“Proof was able to turn our vision into a reality. As finance and accounting experts, we’re not exactly skilled creatives. We had worked with several marketing companies before finding Proof. The biggest difference was that Proof was able to do everything we needed – from strategy to website development to branding and design. Proof’s hard work shows in the resulting unified look and messaging of the Compass East brand.”

— Dan McCarthy, Co-Founder & President at Compass East

BRAND IDENTITY DEVELOPMENT

Compass East System
Compass East Brand Colors
Compass East logo process
Compass East Logo Variations

BRAND IDENTITY & ESSENCE

01 Proactive

Going above and beyond is a part of our DNA. We take the extra steps to ensure your processes and systems lead to desired growth and profitability.

02 Process-driven

Every step of our process is strategic, intentional, and in your best interest. Your goals and desired outcomes are always at the forefront of everything we do.

03 Insightful

The ability to see beyond the basics is an asset to your business. We take the time to develop your financial strategy that is far beyond the norm.

04 Approachable

Your people and our people work hand in hand. We’re always accessible and exist as a dedicated extension of your team.

EXTENDING THE BRAND

Compass East Extended Brand Elements
Compass East Admin Collateral
Compass East Website preview on laptop
Compass East Business Cards
Compass East Iconography

WEBSITE DESIGN

NEW ONLINE DIGS

Focusing directly on the client and potential clients, we thoughtfully designed a simple, crisp website to align with the firm’s polished character and trusting, approachable ethos. Our web team designed the site with clean white space and striking blue hues to reflect the brand’s professional, skillful expertise and brand promise. Clear messaging clearly articulates the client journey through each step of the comprehensive Compass East process and partnership, and effortlessly guides users to learn more about the firm’s purpose, mission, vision, and services offered. Bold blues, clean type, and custom photography make an impressive impact to match Compass East’s exciting, confident brand in an often bleak industry.

Visit the Compass East website