Crew Supply Co. - Proof Branding Case Study

Crew Supply Co Bartender photo from above

POUR WITH PRIDE

Crew Home offers versatile tools that help DIY-ers, everyday kitchen creatives, and seasoned professionals enjoy fast and fun at-home mixology experiences. Through full-proof recipes, resources, and user-friendly tools, Crew brings people together by nurturing a community of nimble enthusiasts who aren’t afraid to try new things. Together, we partnered on developing Crew’s B2B and B2C/Retail brands, and have been enjoying our lives as DIY mixologists ever since.

How We Helped

Since 2019, we have partnered alongside the Crew team to develop brands for both Crew Supply Co. (B2B) and Crew Home (B2C/Retail). Our work has focused on developing memorable brand assets that speak directly to two diverse consumer groups. While Crew Supply leans into the product features and functionality, Crew Home inspires adventure and curiosity amongst aspiring mixologists. Together, the brands unite to create a memorable and distinct message and aesthetic that welcomes everyone to the party.

Scope

– LOGO & VISUAL IDENTITY
– BRAND STANDARDS
– BRAND MESSAGING
– PACKAGING DESIGN
– RETAIL EXPERIENCE

BRAND IDENTITY DEVELOPMENT

BRAND IDENTITY & ESSENCE

01 INNOVATIVE

We disrupt the food and beverages industry by creating timeless products that solve everyday problems and empower the artisan in all of us.

02 RESOLUTE

We develop thoughtful barware for places and people who are resolute in their commitment to quality, through the lens of industry experience.

03 INCLUSIVE

We are seasoned professionals, at-home cocktail enthusiasts, bartenders, baristas, and culinary explorers who believe that anyone and everyone who is passionate about mixology has a place in our crew.

04 ICONIC

Our commitment to quality, sustainability, and innovation will cement our products as industry standards and ensure that all that comes after will be measured against Crew benchmarks.