C&S Residential
A New Name and a New Chapter for a Trusted Family Business
Formerly Clough Team Realty, this family-owned real estate firm had built a strong reputation across Middle Tennessee through decades of experience, local knowledge, and trusted relationships. As the business transitioned to new ownership and welcomed a growing team, they partnered with Proof to create a new name and brand that honored their history while making room for what was next.
How We Helped
We partnered with C&S Residential to guide the business through a complete rebrand, beginning with a new name and extending into every major expression of the brand. Our work included a new logo and visual identity, comprehensive brand standards, and marketing materials designed to give the growing team a consistent and professional presence.
The result is a brand that honors the firm’s family legacy while giving C&S Residential a strong foundation for its next chapter.
Scope
– PROJECT NAMING
– LOGO & VISUAL IDENTITY
– MARKETING MATERIALS
A Name Built for What’s Next
Naming a family business is personal. We worked closely with the leadership team to understand the company’s history, the transition taking place, and their vision for the future.
Together, we explored several strategic directions before arriving at C&S Residential, a name that honors the Clough and Shultz families while creating room for the team and business to grow.
An Identity That Feels Like Home
With the name in place, we translated the strategy into a visual identity that feels warm, timeless, and approachable.
Through a collaborative design process, we developed a logo, color palette, typography system, and supporting brand elements that balance trust and sophistication with the personal nature of buying or selling a home.
Bringing the Brand to Life
We worked with the C&S team to carry the new identity across every major touchpoint, from brand standards to signage and marketing and promotional materials.
The result is a cohesive brand that feels true to who they are today while giving the team a clear, consistent foundation for what comes next.
“After interviewing several firms to assist with the rebranding of our real estate company, we chose Proof, and the entire team was a joy to work with.
Proof provided a clear proposal, gave us great direction throughout the process, and ultimately delivered an incredible new name, look, and feel for our company. They met every milestone, responded quickly to our questions, and remained flexible as our needs evolved. They also created several print and digital marketing pieces to help us bring the new brand to life.
We highly recommend Proof and plan to work with them again on future projects!”