Cumberland River Compact | Branding & Design Case Study

ENHANCING OUR NATURAL WATERWAYS.

The mission of the Cumberland River Compact is to enhance the health and enjoyment of the Cumberland River and its tributaries through education, collaboration, and action. As Nashville and the surrounding area continues to grow rapidly, Cumberland River Compact serves a vital role in creating both awareness and action throughout the community about sustainable practices that improve our water and environment. Proof partnered with the organization on rebranding and design including a new logo/visual identity, brand standards, and supportive collateral.

How We Helped

With a refined and renewed brand identity in place, brand standards and guidelines, and marketing/promotional materials in hand, The Cumberland River Compact is well-equipped to further their awareness and reach throughout the community and beyond, increase fundraising and volunteer involvement, and improve their impact efforts — establishing Middle Tennessee as an engaged and committed leader to improving the quality of life for residents and supporters.

Scope

– BRAND STRATEGY
– LOGO & VISUAL IDENTITY
– BRAND MESSAGING
– WEBSITE DESIGN
– PROMOTIONAL MATERIALS

“We absolutely loved working with Proof Branding! Their team was professional, efficient, patient, and engaging. Can’t recommend them enough!”

— Eleanor Barbee, Former Director of Operations at Cumberland River Compact

BRAND IDENTITY & ESSENCE

01 INCLUSIVE

We engage with all people and regions in our Basin to promote and conserve our water resources in an effort to realize a healthy and sustainable environment.

02 PROACTIVE

We actively identify science-based solutions that strategically address existing and engaging challenges to our water supply and resources throughout the Cumberland River Basin.

03 INNOVATIVE

We seek imaginative science-based solutions for communities throughout the Basin and actively educate and empower individuals in our communities to be smart, impactful stewards.

04 EMPOWERING

We provide education, tools, materials, and experiences to individuals and groups in the Basin, inspiring them to assume active roles in water stewardship.

EXTENDING THE BRAND

Cumberland River Compact Admin Stationary

Cumberland River Compact T-shirt Apparel

WEBSITE DESIGN

NEW ONLINE DIGS

When designing Cumberland River Compact’s website, we first focused on the goals and purpose of the organization, allowing us to map out the functions and visuals necessary to create a digital presence that effectively educated, sparked collaborative engagement, and inspired action. We then translated those goals into an approachable, captivating website aesthetic — featuring beautiful nature photography and honest images of the Cumberland River Compact’s important work.

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