Fat Bottom Brewing
A Brand Overhaul for a Local Favorite
Loved in Tennessee and across the southeast, Fat Bottom Brewing makes beers that are bigger and bolder than what you’re used to. Crafted in a variety of styles from around the world and proudly brewed in Nashville, Tennessee. We partnered together during a pivotal time in the brewery’s growth, working to redefine the Fat Bottom brand and image, translating to a full-service multi-year branding partnership that involved award-winning product naming/design, packaging, web, and promotional materials.
How We Helped
Fat Bottom opened the doors of their new brewery in February 2017 with a refined, renewed brand. We took the lead on designing award-winning product packaging for the brewery’s four flagship beers, naming/packaging for their seasonal beers, and naming/packaging for their high-gravity beer line, The Tempest. With new products and packaging, Fat Bottom’s new website is a confident reflection of their renewed focus and future growth, and their new promotional materials extend the brand as it expands locally, regionally, and nationally — positioning Fat Bottom as a distinct brand that fiercely stands out among the crowded craft beer scene.
Scope
– Strategy & Naming
– Branding & Visual Identity
– Brand Messaging
– Website Design
– Promotional Materials
– Product & Retail Packaging
“Working with Matt and the Proof Branding team has been an incredible experience. They’re professional with a personal touch, and their design work speaks for itself. Communication was easy, and the work was always done on time and on-point. I highly recommend Proof for any branding or design project needs.”
Brand Identity Development
Flagship Packaging
Seasonal Packaging
New Online Digs
The Fat Bottom website is a reflection of the brewery’s bold approach. Our focus was to successfully profile each beer and create a platform for Fat Bottom’s new brewery space which also includes The Hop Yard, a full-service restaurant and taproom; and The Reserve, a 3,000 square foot private event space. The new website establishes a strong platform for the brewery both now and for years to come.
Extending the Brand
