Gold ADDY Seal
Fat Bottom beer cans


Loved in Tennessee and across the southeast, Fat Bottom Brewing makes beers that are bigger and bolder than what you’re used to. Crafted in a variety of styles from around the world and proudly brewed in Nashville, Tennessee. We partnered together during a pivotal time in the brewery’s growth, working to redefine the Fat Bottom brand and image, translating to a full-service multi-year branding partnership that involved award-winning product naming/design, packaging, web, and promotional materials.


Fat Bottom opened the doors of their new brewery in February 2017 with a refined, renewed brand. We took the lead on designing award-winning product packaging for the brewery’s four flagship beers, naming/packaging for their seasonal beers, and naming/packaging for their high-gravity beer line, The Tempest. With new products and packaging, Fat Bottom’s new website is a confident reflection of their renewed focus and future growth, and their new promotional materials extend the brand as it expands locally, regionally, and nationally — positioning Fat Bottom as a distinct brand that fiercely stands out among the crowded craft beer scene.


– Strategy & Naming
– Branding & Visual Identity
– Brand Messaging
– Website Design
– Promotional Materials
– Product & Retail Packaging

“Working with Matt and the Proof Branding team has been an incredible experience. They’re professional with a personal touch, and their design work speaks for itself. Communication was easy, and the work was always done on time and on-point. I highly recommend Proof for any branding or design project needs.

— Drew Yeager, Directory of Brewery Operations
Winner Gold Nashvile 2017 Winner Gold Nashvile 2018Winner Silver Nashvile 2017Winner Silver Nashvile 2018Winner Silver Nashvile 2019


Fat Bottom Brand Colors
Fat Bottom Wall Paint
Fat Bottom Flagship Logos
Fat Bottom Bottles
Fat Bottom Tempest Illustration
Fat Bottom Seasonal Logos

Flagship Packaging

Fat Bottom Flagship Cans
Fat Bottom Tap Handles
Fat Bottom Beer Can

Seasonal Packaging

Fat Bottom Seasonal Cans
Fat Bottom Icebreaker Beer Can
Fat Bottom Wallflower Beer Can

High Gravity Series Packaging



The Fat Bottom website is a reflection of the brewery’s bold approach. Our focus was to successfully profile each beer and create a platform for Fat Bottom’s new brewery space which also includes The Hop Yard, a full-service restaurant and taproom; and The Reserve, a 3,000 square foot private event space. The new website establishes a strong platform for the brewery both now and for years to come.

Say ‘cheers’ to the Fat Bottom website


Fat Bottom Beer Cans
Fat Bottom Tap handles
Fat Bottom Tap Handles 3
Fat Bottom Collaboration Nation Map
Fat Bottom Beer Can
Fat Bottom Guidelines Book
Fat Bottom Hoodie Apparel
Fat Bottom Brewing Light Sign
Fat Bottom Tap Handles