• Brand Strategy
  • Website Design & Development
  • Messaging
  • Photography & Videography
  • Print & Promotional Materials

Five Points Pizza, since opening in Nashville several years ago, has become a staple in the local community offering hot pizza and cold beer in a warm neighborhood setting. As the business opened its second West Side location, and as part of overall expansion, Proof partnered to develop brand collateral and designed/developed a new website complete with online ordering capabilities and e-commerce functionality. Now you can get the best pizza in town from anywhere. We’ll cheers to that.

Featured in local and national publications, and voted as the best pizza in Nashville 6 years in a row, Five Points Pizza has established itself as the go-to destination for authentic, NY-style pies in the south. The business continues to grow and expand, increasing momentum and feeding hungry locals across town, which is sure to continue for years and years to come. Equipped with consistent brand collateral, menus, and a new and improved place on the web, we’re excited to continue our partnership with the brand moving forward.


“The new Five Points Pizza website is a game-changer for us. It was wonderful working with the talented group of designers at Proof, who worked diligently and creatively to understand the practical necessities and construct the aesthetic wishes we had for our website and overall brand as they carried this through to in-store displays and menus, equipping us with a confident and consistent brand that we’re proud to share with the Nashville community.”

— Jonathan Rainville, Manager at Five Points Pizza


The Five Points Pizza website, designed and developed in WordPress, is bold and vibrant, while also focusing on simplicity, intuitive navigation, and online ordering option. Most importantly, the new website is a clear representation of what you’ll find when you walk into one of their shops. High energy, smiling faces, and, of course, full bellies. It’s the kind of place where you’re bound to run into someone you know, and the bartenders know you by name (they definitely see us often). This new place on the web is sure to serve the brand well for years to come as they continue to grow.