DESIGN-CENTRIC HANDCRAFTED TECHNOLOGY For Hospitality & Home

Founded in 2012 by artist and audio/video integrator Joseph Hazelwood, Hazelwood Laboratories (HazeLabs) develops, manufactures, and installs electronic hardware that is as timelessly beautiful as it is functional. From custom installs in some of the hottest hospitality institutions in the country, to custom pieces for audiophiles and enthusiasts, Haze Labs connects the past with the present, with impeccable detail and an honest, transparent approach.

HOW WE HELPED

Joseph came to Proof with a well-established brand and a desire to grow and scale, while also expanding service and product offerings. Proof worked closely with Haze Labs first to understand the brand, its purpose, meticulous approach, and intentional focus on quality. Through our efforts, we developed a new brand and visual identity for Haze Labs, and established a system that is carried through in product design. As Haze Labs continues to grow, so does the population of audio enthusiasts who understand and embrace that the joy is in the details.

SCOPE

– BRAND MESSAGING
– VISUAL IDENTITY
– LOGO DESIGN
– TYPOGRAPHY DESIGN
– BRAND STANDARDS

BRAND IDENTITY DEVELOPMENT

CUSTOM TYPEFACE DEVELOPMENT

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