High Street Atlanta

IT’S ALL RIGHT HERE

High Street is a mixed-use development in the greater Atlanta market that seamlessly blends high-quality residential units with state of the art office space and thoughtfully curated retail amenities, truly offering something for everyone. Years in the making, this is a vision focused on bringing people together for a diverse array of activities, events, and experiences ultimately creating a genuine sense of community.

HOW WE HELPED

Our involvement on the High Street development was focused on the residential component of the project, working alongside the teams from both GID and Windsor to articulate their vision. Beginning with a naming system (both primary and supporting) that required the balancing of multiple factors, we were able to set the stage for a brand system and visual identity hierarchy that could manage various applications while maintaining its contextual position in the overall development. Once established, we worked diligently to ensure the foundational elements were woven throughout brand extensions with consistency.

Everything from fence wraps and monument signage to leasing packets and floor plans eventually crescendoed into a stunning website and digital presence to aid in pre-leasing and launch.

Project Scope

– NAMING SYSTEM
– BRAND STANDARDS & GUIDELINES
– WEBSITE DESIGN
– SIGNAGE & CONSTRUCTION WRAPS
– LEASING & MARKETING MATERIALS
– APPAREL & SWAG

BRAND SYSTEM & STANDARDS

High Street Atlanta
High Street Atlanta
High Street Atlanta
High Street Atlanta
High Street Atlanta
High Street Atlanta
High Street Atlanta
High Street Atlanta
High Street Atlanta
High Street Atlanta
High Street Atlanta
High Street Atlanta

WELCOME TO HIGH STREET

WEBSITE DESIGN

The High Street website design was a collaborative process with the GID and Windsor teams. Our focus for the website was to reflect the energy of High Street, inviting visitors and potential tenants alike. The final product is open, airy, and refreshing, with high-impact visuals that reflect the ethos of this mixed-use development project. Intuitive navigation and integration with third-party site plan, floor plan, and leasing tools ensure that, just like High Street, reflects that everything is ‘right here’.