KIPP Public Schools
Brand Development for KIPP Networks Nationwide
As a national network of high-performing charter schools, KIPP is motivated by the mission of creating opportunities for all students, regardless of ZIP code. Our work with KIPP has included partnering with school networks in Chicago, Nashville, Indianapolis, and Jacksonville. For each network of schools, we have provided brand strategy, designed engaging and intuitive websites, and continue to work with each network on overall marketing strategy and in ongoing design and development of marketing and administrative materials that further support areas of growth in fundraising, enrollment, and recruitment.
How We Helped
Through partnerships with cities nation-wide, we’ve equipped each network with clear and confident brand messaging and creative deliverables that bolster efforts in the recruitment of top-tier teachers and staff, increase demand for enrollment, and strengthen fundraising efforts. Most importantly, each network of schools continues to grow and are stronger than ever in their mission of guiding students into the future(s) of their choice.
Scope
– STRATEGY & MARKETING
– BRAND STANDARDS
– BRAND MESSAGING
– WEBSITE DESIGN
– PROMOTIONAL MATERIALS
– PHOTOGRAPHY & VIDEOGRAPHY
“Proof’s desire to understand KIPP’s culture, theory of change, and the education landscape within which we work has resulted in a website and brand that is brought to life with personal stories, while genuinely portraying our high-level community impact. Their work has allowed us to reach more students, recruit talented teachers and leaders, and invest donors further into our mission.”
Brand Standards & Guidelines
KIPP Indy
THE KIPP Indianapolis website reflects the vision and mission of the school’s network, proudly serving Indy and the surrounding area. Our partnership included a focus on simplicity across a diverse audience range, and being both informative and immersive in our approach.
KIPP Nashville
The KIPP Nashville website tells an engaging and impactful story of the network’s impact throughout the Middle Tennessee community, with an emphasis placed on talent (teacher/staff) recruitment.
KIPP Chicago
KIPP Chicago’s website models itself closely to the National KIPP website, with a strong mix of bold, vibrant photography and overlapping elements that create an immersive experience for the user and tell a compelling story about the network’s reach throughout the Chicagoland area.
KIPP Jacksonville
Encouraging their community to “Build A Better Tomorrow”, KIPP Jacksonville’s website re-enforces the network’s focus on improving the lives of children in one of Florida’s most underserved communities.
Extending The Brand
