Great Education Transforms Lives.
Brand Development for KIPP Public Charter Schools.

  • Strategy
  • Brand Standards
  • Messaging
  • Websites & Promotional Materials
  • Photography & Videography

As a national network of high-performing charter schools, KIPP is motivated by the mission of creating opportunities for all students, regardless of ZIP code. Our work with KIPP has included partnering with school networks in Chicago, Nashville, and Jacksonville. For each network of schools, we have provided brand strategy, designed engaging and intuitive websites, and continue to work with each network on overall marketing strategy and on design and development of marketing and administrative materials that further support areas of growth in fundraising, enrollment, and recruitment.

Through partnership with networks in Nashville, Chicago, and Jacksonville, we’ve equipped each network with clear and confident brand messaging and creative deliverables that bolster efforts in the recruitment of top-tier teachers and staff, increase demand for enrollment, and strengthen fundraising efforts. Most importantly, each network of schools continues to grow and are stronger than ever in their mission of guiding students to and through college.

“Proof’s desire to understand KIPP’s culture, theory of change, and the education landscape within which we work has resulted in a website that is brought to life with personal stories, while genuinely portraying our high-level impact. Their work has allowed us to reach more students, recruit talented teachers and leaders, and invest donors in our mission.”

— Berry Brooks, Development Director at KIPP: Nashville


Our first web partnership with KIPP, the KIPP Nashville website tells an engaging and impactful story of the network’s impact throughout the Middle Tennessee community, with an emphasis placed on talent (teacher/staff) recruitment.

KIPP Chicago’s website models itself closely to the National KIPP website, with a strong mix of bold, vibrant photography and overlapping elements that create an immersive experience for the user and tell a compelling story about the network’s reach throughout the Chicagoland area.

Encouraging their community to “Build A Better Tomorrow”, KIPP Jacksonville’s website re-enforces the network’s focus on improving the lives of children in one of Florida’s most underserved communities.


Our work with charters focuses on bolstering and enhancing three key areas: enrollment, recruitment, and fundraising. We have partnered extensively with KIPP networks nationwide to design and develop engaging advertising materials, administrative collateral, and signage/artwork, all of which serve the organization’s mission of having a strong, positive impact on their respective community.