FLEXIBLE LEGAL EXPERTISE.
BRANDING & DESIGN FOR A LEGAL STAFFING FIRM.
Latitude strives to foster the wellbeing of their clients, attorneys, and the legal profession by creating opportunities for attorneys to do engaging work within respected boundaries that allow them time and space to participate in other life-enriching pursuits and activities. Proof partnered with Latitude to re-brand the company, including logo and visual identity design, print and marketing collateral, and website design/development.
Latitude acts in all ways in accordance with their collective belief that other people matter. They’re highly collaborative and collectively have years of industry experience. In what is typically a dry and relatively un-creative industry, Latitude’s brand stands out amongst a highly competitive market. Their renewed and revitalized brand ensures they’ll continue to grow well into the future.
From start to finish, our focus on the Latitude website was to flip the traditional script on a dry and uncreative legal market, equipping the Latitude team with a bold, engaging, and informative online platform that clearly explains what they do, who they work with, and why they do it. The outcome is a website that speaks clearly to the company’s mission and purpose.
To further support the Latitude brand at every touchpoint, we developed engaging collateral pieces and sell-sheets that clearly articulate the company’s focus and unique approach. Paired with a comprehensive suite of administrative materials, Latitude has everything they need to continue their work and continue their growth for years to come.