RESTORATION AT THE SPEED OF LIGHT

Lightspeed Restoration is so much more than just a disaster relief company. While the ambulance-chasers of the industry are cold and transactional, the experienced team at Lightspeed is responsive, caring, and reliable to their clients, most of which are navigating the toughest days of their lives. By blending years of industry experience with a customer-focused service model, they offer near-immediate response to water and fire damage, mold remediation, and indoor air quality for both residential and commercial needs.

DEVELOPMENT OF THE BRAND

We ventured to the Home Franchise Concepts HQ in Dallas, TX to sit down with the Lightspeed Restoration team to ideate and develop a comprehensive brand identity for this new concept. They needed to activate quickly but wanted the brand to feel established and trustworthy from day one. We started with a naming convention that easily articulated the vision of the company and a visual identity that reinforced the service-first approach and mission that lie at the heart of their work. From there we organized and created a website UI that guides users efficiently to the information they are searching for on a platform that also allows for thought leadership and index of general resources. The project was finalized through a suite of brand assets and extensions such as internal / external communication pieces, franchisee / investor deck, merchandise, and fleet vehicle wraps.

Project Scope

– BRANDING & VISUAL IDENTITY
– BRAND STANDARDS & GUIDELINES
– WEBSITE DESIGN
– COLLATERAL DESIGN

BRAND SYSTEM & STANDARDS

WEBSITE DESIGN & DEVELOPMENT

A ROBUST PLATFORM FOR LOCATIONS NATION-WIDE

The Lightspeed Restoration website established a strong foundation for the brand and its franchise locations across the country. Together, we designed a website that is refreshing in a deeply saturated market, showcasing the brands desire to improve lives with speed, efficiency, and honesty. The company is well-established for long-term growth, and our work translated to every touchpoint and interaction the brand will face with customers and partners.

View the Lightspeed Resotration Website