BRAND DEVELOPMENT FOR A FOOD-SERVICE STARTUP COMPANY.
The Mac Shack creators, Jeremy and Kayla, are out to transform their favorite side dish, mac & cheese, into a delicious, creative main course, offering a variety of fully loaded mac & cheese bowls and unique fusion dishes. In a highly competitive market, we partnered with The Mac Shack from concept to creation, designing the company’s logo, website, collateral, and vehicle.
When The Mac Shack came to us, they had a brilliant idea without a developed brand. We worked collaboratively to provide The Mac Shack with a bold and memorable logo and visual identity, website, and worked together to develop collateral and signage, while consulting on the company’s truck (a custom-built tiny home) design. They now have everything they need to hit the ground running, and are quickly on their way to becoming a Nashville staple.
I was referred to Proof by a colleague and was assured of their professionalism. Seeing their work all over town made me confident in their ability but the real surprise was their personalism and passion towards our project. We met frequently and often trying to create the perfect brand for our concept. At times I know I was difficult asking for minor changes and needing extra assistance but Proof was patient and diligent. Proof was able to take our vision and bring it to life with a stunning logo, brand, and seamless website. They have also been an incredible resources referring us to sign manufacturers and business card printers, they simply won’t stop helping you in any way you need. Proof Branding is an award winning company and they surely have won us over. We will continue our business with them and will maintain a strong brand and relationship.”