BRAND DEVELOPMENT FOR A LOCAL FOOD TRUCK.
The Mac Shack creators, Jeremy and Kayla, are out to transform their favorite side dish, mac & cheese, into a delicious, creative main course, offering a variety of fully loaded mac & cheese bowls and unique fusion dishes. In a highly competitive market, we partnered with The Mac Shack from concept to creation, designing the company’s logo, website, collateral, and vehicle.
When The Mac Shack came to us, they had a brilliant idea without a developed brand. We worked collaboratively to provide The Mac Shack with a bold and memorable logo and visual identity, website, and worked together to develop collateral and signage, while consulting on the company’s truck (a custom-built tiny home) design. They now have everything they need to hit the ground running, and are quickly on their way to becoming a Nashville staple.
“Proof was able to take our vision and bring it to life with a stunning logo, brand, and seamless website. They’ve been an incredible resource who will help you in any way you need. Proof Branding is an award-winning company, and they surely have won us over. We will continue our business with them and will maintain a strong brand and relationship.”
A highly functional website that highlights The Mac Shack’s tasty mac & cheese entrees, with an intuitive sitemap and food menu, and strong order call-to-actions were essential when we designed the site. Photo heavy food porn and a simple black, wooden background reflect the brand’s unique “tiny home” food truck experience and allow text and imagery to pop with bold contrast.