COMPREHENSIVE BRANDING FOR A HEALTH SNACK STARTUP.
Macro Snacks was created to shift the norm in healthy snacking. Their goal is to create a tasty snack for all that not only has great health benefits, but tastes outstanding. The team at Macro Snacks was starting from the ground floor. The startup company needed a strong identity system including a logo, product packaging, and website design.
We took the lead on designing product packaging for Macro Snacks. With a memorable logo in place, the product bags followed, focusing on an approachable and fun brand message. For the website, this language remained at the forefront – establishing an expert voice in the health space, while continuing to be approachable.
“We partnered with Proof at the inception of our company. They were with us through pre-launch, launch, and re-branding. They took our ideas and concepts and turned them into living, breathing branding and packaging. Without Proof, our company wouldn’t have had the success we have today.”
The primary focus when creating Macro Snacks website was finding a balance between displaying important health information and education, while remaining a fun and inviting snack provider. Integrating e-commerce was key to establishing a platform for this startup company. Bright colors and bold visuals struck a cord between health expertise and delicious, approachable snacking.
- CHEDDAR CHEESE
- SOUR CREAM & ONION
- BBQ SAUCE
- SPICY CHILI LIME