COMPREHENSIVE BRANDING FOR A HEALTH SNACK STARTUP.
Macro Snacks was created to shift the norm in healthy snacking. Their goal is to create a tasty snack for all that not only has great health benefits, but tastes outstanding. The team at Macro Snacks was starting from the ground floor. The startup company needed a strong identity system including a logo, product packaging, and website design.
We took the lead on designing product packaging for Macro Snacks. With a memorable logo in place, the product bags followed, focusing on an approachable and fun brand message. For the website, this language remained at the forefront – establishing an expert voice in the health space, while continuing to be approachable.
“We partnered with Proof at the inception of our company. They were with us through pre-launch, launch, and re-branding. They took our ideas and concepts and turned them into living, breathing branding and packaging. Without Proof, our company wouldn’t have had the success we have today.”
— Justin Wiesehan, Founder & CEO at Macro Snacks
WEBSITE
The primary focus when creating Macro Snacks website was finding a balance between displaying important health information and education, while remaining a fun and inviting snack provider. Integrating e-commerce was key to establishing a platform for this startup company. Bright colors and bold visuals struck a cord between health expertise and delicious, approachable snacking.
PACKAGING
- CHEDDAR CHEESE
- SOUR CREAM & ONION
- BBQ SAUCE
- PIZZA
- SPICY CHILI LIME
- CHURRO
- RANCH
