AWARD-WINNING BRAND DEVELOPMENT FOR A NEW PROPERTY IN NASHVILLE’S GERMANTOWN NEIGHBORHOOD.

  • Research & Naming
  • Branding & Visual Identity
  • Messaging
  • Website
  • Collateral & Signage

Price Development Group, based in Kansas City, came to Nashville looking to open a new residential property in Nashville’s Germantown neighborhood. Seeking to create a space that felt like part of the historic Germantown community, Proof worked to develop a name for the property, The Monroe, and a comprehensive suite of deliverables including logo/visual identity, interior/exterior signage and artwork, website, and print/promotional materials.

From top to bottom, Proof led every step of the creative process with the Price Development Group team and with support from Lincoln Property Company. The Monroe blends modern luxury and amenities with a classic, timeless brand that feels like it has always belonged on the corner of 4th and Monroe in historic Germantown. Opened in Summer 2017, The Monroe is another fine example of why Nashville’s population continues to skyrocket.

2018 Gold ADDY – Integrated Campaign: “The Monroe Germantown”

WEBSITE

As an important marketing extension of The Monroe brand, we carefully designed and developed a beautiful, interactive website to align with the property’s young-professional character. Our web team designed the site with high-impact visuals, an interactive neighborhood map, and an intuitive floor-plan map. Strategic communication seamlessly guides users to learn more and experience The Monroe’s amenities and offerings with ease. Bold colors, clean type, and high-res photography make an exciting impact to match The Monroe’s hip property in the trendy Germantown neighborhood.

EXTENDING
THE BRAND

We worked with The Monroe to develop a comprehensive brand at every touchpoint, including artwork for the building’s garage, bike workshop, pet spa, and community room, exterior signage and graphics, digital and social media advertising, leasing materials, floor-plan renderings, and printed marketing collateral. The materials make it easy for the leasing team to increase awareness and involvement, educate prospective tenants, and keep the Germantown neighborhood actively engaged.