Gold ADDY Seal
The Monroe Building

AWARD-WINNING PROPERTY BRAND DEVELOPMENT IN NASHVILLE’S GERMANTOWN NEIGHBORHOOD.

Price Development Group, based in Kansas City, came to Nashville looking to open a new residential property in Nashville’s Germantown neighborhood. Seeking to create a space that felt like part of the historic Germantown community, Proof worked to develop a name for the property, The Monroe, and a comprehensive suite of deliverables including logo and visual identity, interior/exterior signage and artwork, website, and promotional/leasing materials.

HOW WE HELPED

From top to bottom, Proof led every step of the creative process with the Price Development Group team and with support from Lincoln Property Company. The Monroe blends modern luxury and amenities with a classic, timeless brand that feels like it has always belonged on the corner of 4th and Monroe in historic Germantown. Opened in Summer 2017, The Monroe is another fine example of why Nashville’s population continues to skyrocket.

Scope

– PROPERTY NAMING
– LOGO & VISUAL ID DESIGN
– BRAND MESSAGING
– WEBSITE DESIGN
– COLLATERAL & SIGNAGE

BRAND IDENTITY DEVELOPMENT

The Monroe Logo with background Texture
The Monroe Brand Colors
The Monroe Logo Versions

EXTENDING THE BRAND

The Monroe Leasing Book
The Monroe Booklet Folder
The Monroe Signage
The Monroe Signage 2
The Monroe Mural
The Monroe Interior
The Monroe Illustration
The Monroe Construction
The Monroe Logo version on laptop

WEBSITE DESIGN

A NEW LEGACY BEGINS IN GERMANTOWN

As an important marketing extension of The Monroe brand, we carefully designed and developed a beautiful, interactive website to align with the property’s young-professional character. Our web team designed the site with high-impact visuals, an interactive neighborhood map, and an intuitive floor-plan map. Strategic communication seamlessly guides users to learn more and experience The Monroe’s amenities and offerings with ease. Bold colors, clean type, and high-res photography make an exciting impact to match The Monroe’s hip property in the trendy Germantown neighborhood.

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