AWARD-WINNING BRAND DEVELOPMENT FOR A NEW PROPERTY IN NASHVILLE’S GERMANTOWN NEIGHBORHOOD.
Price Development Group, based in Kansas City, came to Nashville looking to open a new residential property in Nashville’s Germantown neighborhood. Seeking to create a space that felt like part of the Historic Germantown community, Proof worked to develop a name for the property (The Monroe) and a comprehensive suite of deliverables including logo/visual identity, interior/exterior signage and artwork, website, and print/promotional materials.
From top to bottom, Proof led every step of the creative process with the Price Development Group team and with support from Lincoln Property Company. The Monroe blends modern luxury and amenities with a classic, timeless brand that feels like it has always belonged on the corner of 4th and Monroe in Historic Germantown. Opened in Summer 2017, The Monroe is another fine example of why Nashville’s population continues to skyrocket.
2018 Gold ADDY – Integrated Campaign: “The Monroe Germantown”
The Monroe website is bold and exciting, featuring high-impact visuals, an interactive neighborhood map, and an intuitive floor-plan map that allows potential tenants to learn more and experience The Monroe’s amenities and offerings with ease.
We worked with The Monroe to develop a comprehensive brand at every touchpoint, including artwork for the building’s garage, bike workshop, pet spa, and community room, exterior signage and graphics, digital and social media advertising, leasing materials, floor-plan renderings, and printed marketing collateral.