Joyful Pet Care

Brought to you by the King of Pop Culture, Doug the Pug, NoniPup is a line of organic care products for our furry friends. After a long journey to find health and well-being for Doug, his parents set out to change the pet care industry by developing a specially formulated suite of products that share the knowledge they’ve gained along the way.

BETTER. TOGETHER

We partnered with the NoniPup team to create a name, visual identity, packaging and website that work together to convey the joy and satisfaction of giving your pet the highest quality wellness products on the market. The primary logo and supporting iconography balance a polished look and feel with hand drawn elements to create trust and approachability. The packaging line was designed around the initial launch with an understanding of how the company would grow through additional product offerings that follow a similar cadence. The website is a brand-forward theme on the Shopify platform with a focus on family, product benefits, and transparency through customer reviews. All in, Nonipup has everything they need to grow into the market, and stand out from the crowd.

Project Scope

– BRAND NAMING
– LOGO & VISUAL IDENTITY
– WEBSITE DESIGN & DEVELOPMENT
– PACKAGING DESIGN

BRAND SYSTEM & STANDARDS

WEBSITE DESIGN & DEVELOPMENT

INTUITIVE & FOCUSED ON CONVERSIONS

The Nonipup website serves as the primary sales platform for the brand and business. The website is light, airy, and fresh, featuring Doug and his loving family while relating to pet owners everywhere. This e-commerce platform ensures simple ordering and purchasing, along with seamless inventory management for the Nonipup team, ensuring they can grow, and grow well, long term.

View the Nonipup Website