Rebrand for an executive leadership consulting group.

    PeopleResults knows that today’s leaders must be effective in an ambiguous and rapidly changing business environment. The team works with Fortune 500 leaders and executives to simplify complexity and focus on having significant and positive impact across a wide range of industries. Proof partnered with PeopleResults on the company’s rebrand, including logo/visual identity design, marketing and promotional materials, and website design/development.

    Through our collaborative branding efforts, PeopleResults talks the talk and walks the walk, with a refined brand image that’s a clear representation of their leadership in the industry. The new visual identity is both simple and complex, with reference to “making waves” across the industry – and with a new website and materials in-hand, PeopleResults is on a fast track to continued growth and success.


    The original PeopleResults website struggled to clearly articulate the company’s services, and most importantly, lacked transparency in showcasing the company’s highly skilled and talented team of experts. Our focus with the redesign was to place clear emphasis on services, showcase the team’s personalities and unique experiences, and make it easy for visitors to clearly understand both the “what” and the “how” of the PeopleResults approach, resulting in a highly intuitive, engaging online destination.