Proper Bagel | Branding Case Study – Proof

Proper Bagel

Design for Nashville’s hottest new spot serving authentic New York style bagels. Yum.


Proper Bagel is a modern, conceptual eatery with a laid-back, chic vibe. Hailing from New York, the Proper Bagel team brings with it over 35 years of experience in the art of conventional baking. The result? Pure, delicious magic. We partnered with this now-Nashville favorite as it was opening on brand development and website design.


Featured in local and national publications as one of the hottest restaurants in town, Proper Bagel has quickly become a local favorite gaining national praise. Owner Heather Speranza is showing no signs of stopping and is expanding the menu and catering options one baker’s dozen at a time.

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Proper Bagel
Proper Bagel

“…the minute this new cafe opened its doors, eager diners lined up in droves. The bagels crafted by the Speranza family are the real deal, and the gleaming display counter holds an eye-popping array of smoked fish and colorful cream-cheese spreads and salads made in house, along with great baked goods and reviving coffee.”

Nashville Scene "Best of Nashville" 2016

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