• Branding & Visual Identity
  • Brand Standards & Guidelines
  • Website Design & Development

Proper Bagel is a modern, conceptual eatery with a laid-back, chic vibe. Hailing from New York, the Proper Bagel team brings with it over 35 years of experience in the art of conventional baking. The result? Bagels with NYC street cred that are so delicious, you’ll throw carb counting out the window and never look back. We partnered with this now-Nashville favorite as it was opening on brand development and website design.

Featured in local and national publications, such as Food + Wine, as one of the hottest restaurants in town, Proper Bagel has quickly become a local favorite gaining national praise. Owner Heather Speranza is showing no signs of stopping and is expanding the menu and catering options one baker’s dozen at a time.

“A crew with New York roots that knows what they’re doing, opened this fashionable joint that hits so many of the right notes, beginning with some very fine bagels, good enough that you won’t mind that the locally-made corned beef, pastrami, and house-smoked turkey aren’t served on the traditional rye. We’re allowing it.”

— Food + Wine, America's Best Jewish Delis in 2019


The Proper Bagel website is simple and elegant. Using clean lines and bold photography, the user is invited and welcomed into the space and business. The only thing better? Actually walking in and trying one of their bagels. We recommend the lighter, albeit it incredibly delicious bialy. You can thank us later.