Branding & Strategy for a Brooklyn-Based Education Leader.
Prospect Schools is a K-12 college preparatory community where excellent teachers prepare a diverse student body to have a positive impact on society and a lifelong passion for learning. Prospect came to us during a time of growth and wanted to refocus on their brand message and image as they expanded to new campuses.
After conducting competitive landscape and brand research, we helped Prospect Schools with a complete rebrand. Our team supported with a new and refreshed brand identity, brand standards, and communication and storytelling – from an entire logo system, a new website, and diverse collateral Prospect Schools now has all the comprehensive guidelines to roll the brand out across Brooklyn and beyond.
“Proof has been an outstanding partner with Prospect for years, and our work together has been instrumental in creating a cohesive brand image through recent and continued growth.”
An established, systematic brand identity across seven different Prospect Schools with defined brand guidelines and clear brand messaging make it easy for all school networks to stay consistent in look, tone, and feel with the growing school system.
We designed and developed optimized academic websites for the overall Prospect Schools organization, Brooklyn Prospect, and Danbury Prospect. Custom photography, colorful icons and infographics, clear calls-to-action, and strong mission and results pages help Prospect Schools proudly their narrative and display strong data and evidence-based findings – building confidence for future parents and scholars while also leading with tenacity and a proven-academic track record for all prospective staff.
EXTENDING THE BRAND
With sharp on-brand brochures, informational booklets, and professional marketing materials, Prospect Schools is poised to grow and expand with assurance, certainty, and a consistent story that inspires action and makes a lasting impact in students’ lives and across communities leaving this world better than we found it. We’re gratified and thrilled to see the leaps and bounds Prospect Schools has made since our partnership, and continue to watch their east-coast school network succeed.