Siloam Health
A Long-standing Partnership with a Nonprofit Healthcare Leader
Siloam Health serves Nashville’s uninsured, underserved, and culturally marginalized. Their patients and clients come from over 80 homelands and speak more than 70 languages. Since 2018, our partnership with Siloam has focused on formalizing and extending the brand through a new website, collateral, event materials, and marketing support.
How We Helped
After formalizing brand standards, we designed a website with a focus on user experience. With three unique, defined audiences — donors, volunteers, and patients — each from significantly different backgrounds and needs, it was crucial to develop a website that was inviting, informative, and inclusive for diverse user-experience. Expanding a cohesive and consistent brand across purposeful collateral for programming, events, and overall mission was key to achieving their goals of increased awareness and reach, improved fundraising efforts, and easily accessible patient information.
Scope
– BRAND STRATEGY
– BRAND STANDARDS
– BRAND MESSAGING
– WEBSITE DESIGN
– COLLATERAL & MATERIALS
Brand Identity Development
Promotional Materials
An Accessible Online Destination for the Brand
When designing Siloam’s website, we focused on using immersive photography paired with bright colors to convey Siloam Health’s people-first approach. Specific call outs and direct brand messaging guides users through Siloam’s mission, services, and successes. Looping hero videos bring a warmth to the site from the moment you land on it. As a nonprofit health care organization, it was important to design a site that allowed for statistics and data to seamlessly integrate into the story. Using eye-catching colors and bold typography makes an impressive statement to match Siloam’s impressive work.
