Stocking 51 | Property Branding & Development Case Study

Comprehensive branding for a unique Nashville destination.

Developed by the visionaries at Vintage South, Stocking 51 is a mixed-use commercial, retail, and restaurant development that houses some of the most exciting businesses Nashville has to offer. From coffee shops to pizza parlors, office spaces to retail destinations, every detail of the space is intentional and the original character of the building is apparent throughout. Leasing spaces in four phases, Stocking 51 is a go-to destination in the thriving Nation’s neighborhood of Nashville.

HOW WE HELPED

Through our intentional branding process, we rooted our comprehensive approach in Vintage South’s mission and ethos — nodding to the past and looking ahead to a prosperous future. From careful brand strategy through bold logo design, signage, a mural, and a minimalist website, we helped to cultivate a distinct, memorable brand that speaks for itself. Stocking 51 is now positioned as more than just a beautifully restored commercial development, but a beloved neighborhood icon that stands tall and proud among the modern noise. In 2022, the property sold at a value of $58m. It is sure to be a standing legacy in the neighborhood for years to come.

Scope

– BRAND STRATEGY
– BRANDING & VISUAL IDENTITY
– WEBSITE DESIGN
– PHOTOGRAPHY
– SIGNAGE & COLLATERAL

“Matt and the Proof team were excellent. Their vision and creativity for Vintage South was exactly what we were looking for. They were timely and excellent communicators throughout the process. I highly recommend Proof’s services.”

— Nathan Lyons, Owner at Vintage South

BRAND IDENTITY DEVELOPMENT

WEBSITE DESIGN

HONORING THE PAST. LOOKING AHEAD TO THE FUTURE.

With an intentional focus on user experience, we designed a simple and minimalist website that complements Stocking 51’s bold and exciting character. Our web team used tons of clean white space and striking colors to reflect the larger-than-life, open feel of the development. Clear brand messaging seamlessly guides users to learn more about its history, founder, and tenants. Striking colors, clean type, and high-res photography make a refreshing impact to match Stocking 51’s new space in West Nashville.

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