As a long-standing nonprofit leader, Sweet Sleep evolved its mission and deepened their focus on building sustainable solutions for those most in need. To support this shift in vision and to further engage with current and prospective constituents, we refined the brand to reflect the current and aspirational focus of the organization, ensuring the organization is well equipped with a clarified and identifiable brand that’s reflection of the present and future.
– BRAND STRATEGY
– LOGO & VISUAL IDENTITY
– BRAND MESSAGING
– WEBSITE DESIGN
– PROMOTIONAL MATERIALS
At the heart of the Sweet Sleep story lies the stories of individuals. Those individuals who have been impacted and who are not thriving and building sustainable futures for themselves and their communities. The new Sweet Sleep reflection honors where the organization has been, but looks confidently ahead to more sustainable long-term solutions, and invites constituents to be involved as donors, volunteers, and invested community members.
