Comprehensive branding for a health and medical nonprofit.


The Genesis Foundation gives patients and families affected by a rare disease or genetic disorder diagnosis access to life-changing medical support. By funding The Feingold Center for Children and its satellite clinics, The Genesis Foundation makes it possible for families to join therapeutic programs, assistive technologies, and other services that allow doctors and staff to provide integrated, wraparound care. Above all, The Genesis Foundation envisions a world where all children with a rare disease or genetic disorder achieve their full potential.

Proof partnered with The Genesis Foundation on a rebrand, a new logo, designing and developing their website, and continues to work on retainer crafting collateral and providing ongoing marketing support. Working with the organization to provide a consistent visual identity and clear, concise communication, in both print and digital media, has positioned the foundation to increase fundraising, improve volunteer involvement, and expand their reach and services.

“We hired the Proof team to overhaul our brand, craft new materials, and develop a new website for our healthcare-based nonprofit in Boston. We loved working with the Proof team – they are a creative, agile, and a flexible group who delivered everything we needed (and more) in a timely and professional, collaborative manner. The process was well-organized and the Proof team was responsive to feedback. They are extremely communicative about what is needed and we frequently touched base on our project’s status, goals, and next steps. We are incredibly happy and impressed with what they have done for our brand. Hiring them to support our rebranding initiative was a wise investment and one of the best decisions we’ve made as an organization. I very enthusiastically recommend!”

— Claudina Yang, Marketing Manager - Genesis Foundation


As a vital extension of The Genesis Foundation’s brand, we carefully designed the website to align with the organization’s inspiring work and caring ethos. Our designers centered the homepage and landing pages around up-close and personal hero photos of real patients to bring welcoming, candid sincerity to the site’s look and feel. Intentional brand messaging guides users through the organization’s mission, approach, method, and services. Consistent hues, clean text, simple icons, and genuine photography make a meaningful impact to match the foundation’s meaningful work.


Proof created fresh, sharp collateral to clearly communicate and embody The Genesis Foundation brand ideology and visual identity. Each marketing material has its own distinct purpose and its own reflection of brand character, while remaining consistent with the overall brand. The Genesis Foundation now has the elements they need to grow, prosper, and continue their important mission.