• Brand Strategy
  • Branding & Visual Identity
  • Messaging
  • Website
  • Photography
  • Promotional Materials

Whether it’s new construction or a historic restoration, Vintage South develops commercial and residential properties in Nashville that combine the charm and character of the past with modern innovation and refinement. As the company stepped more significantly into commercial markets, Proof partnered with Vintage South through a full rebrand that included logo/visual identity design, website design, and collateral development, as well as branding and development for Stocking 51, a mixed-use commercial, retail, and restaurant development in West Nashville.

Through our brand design and development process, Vintage South is now equipped with a confident and refined brand – one that blends traditional Southern charm and modern innovation. The new website serves as a beautiful, visual portfolio of the company’s work as Vintage South continues to pursue new and exciting projects in Nashville and throughout the Southeast. In addition, our award-winning brand development work for Stocking 51 positions the commercial development as a neighborhood icon, nodding to both the past and looking ahead to a prosperous future.

Matt and the Proof team were excellent. Their vision and creativity for Vintage South was exactly what we were looking for. They were timely and excellent communicators throughout the process. I highly recommend Proof’s services.”

— Nathan Lyons, Owner at Vintage South


The reimagined Vintage South website reflects the company’s approach to project development, blending timeless and traditional Southern charm with modern innovation. As the company continues to expand into more commercial development, the website reflects the brand’s holistic focus and distinct design approach, showcasing an impressive project portfolio.


Originally the Belle Meade Hosiery Mill dating back to 1925, Stocking 51 is Nashville’s most vibrant development of restaurants, retail, and office space located in the heart of the Nations. The original structure, along with floors, brick, and window frames have remained as the space has been meticulously restored to its original state. Proof partnered with the space on full-scale branding that included logo/visual identity design, website design, and building signage.

2018 Silver ADDY – Integrated Brand Identity Campaign “Stocking 51”


From coffee shops to pizza parlors, office spaces to retail destinations, Stocking 51 is proud to house the most exciting businesses Nashville has to offer. Every detail of the space is intentional and the original character of the building is apparent throughout. Our work on the branding and design is consistent with this attention to the past, with a focus on the future. Leasing spaces in four phases, Stocking 51 is a go-to destination in the thriving Nation’s neighborhood of Nashville. With a distinct, memorable brand and website in place, that’s sure to be true for years to come.