Branding for Commercial & Residential Properties

You’re building something great that demands a strong brand. We’re a Nashville-based creative firm that crafts award-winning property brands. For more than a decade, we have partnered with property owners, managers, builders, and real estate firms – crafting purposeful, passionate brands for properties that stand out. Starting with understanding your property business’ goals and target audience, we design and develop residential and commercial property brands that are memorable, build community, and create lasting impressions.

Let’s build something great together.

What do you get when you work with Proof?

10+ Years Industry Experience

We have been providing comprehensive branding services to commercial & residential property development managers, builders, and owners for more than a decade. We know there’s a lot to consider for any property development, and we help connect the dots every step of the way.

Industry Know-How

Commercial & residential property development is a specialty industry. You can rest assured that we know how to work seamlessly with your systems, operations, legal considerations, and stakeholders for smooth project management and a “we’ve got this” attitude.

Portfolio Diversity

From corporate and commercial meccas to boutique residential properties, we’ve worked with every type of property business on the market – big and small – nation-wide – providing creative branding services that achieve diverse goals unique to each development.

Award-Winning Results

Our branding and creative work within this market has been recognized and won awards in Nashville and around the country. Our comprehensive, collaborative approach leads to a final product that together, we’re proud of. We’re in the business of developing memorable brands that spark interest and generate positive recognition.

Unique Creative Perspective

In addition to our specialty work in property development branding, we’ve partnered on designing and developing some of the best and brightest brands across the nation in virtually every industry, from breweries to B2B powerhouses. We bring exciting inspiration and creative ingenuity to each and every commercial and residential property branding project. No templates here.

Collaborative, Connected Network

From navigating production logistics with local printers, to developing robust plans for interior design and building signage, we go all in and utilize our robust network to make the production and manufacturing process as smooth and efficient as possible, every step of the way.

“Matt and the Proof team were excellent through every step of the branding process. Their vision and creativity for Vintage South – and the Stocking 51 development project, was exactly what we were looking for. They were timely and excellent communicators throughout the process. I highly recommend their creative design services.”

Nathan Lyons | Owner, Vintage South Development

“Proof has worked with us through two iterations of our website over the last 10 years, most recently with more emphasis on our overall brand and message. The entire process was collaborative, and Proof continually went above and beyond to ensure that everything looked great, but more importantly, to guarantee that all the moving parts worked well.”

— Sam Averbuch | COO - Zeitlin Sotheby's Realty

Featured Case Studies


Stocking 51 is a mixed-use commercial, retail, and restaurant development community that houses some of the most exciting businesses and culinary destinations Nashville has to offer.

From careful brand strategy through bold logo design, signage, a mural, and a minimalist website, we helped to cultivate a distinct, memorable brand that speaks for itself. Stocking 51 is now positioned as more than just a beautifully restored commercial development, but a beloved neighborhood icon that stands tall and proud among the modern noise.



Fifth + Broadway is a one-of-a-kind luxury development in the heart of booming, downtown Nashville. With premier shopping, world-class dining, live music, elegant offices, and upscale living space, Fifth + Broadway appeals to diehard locals and zealous tourists eager to get a taste of Music City.

We partnered with Fifth + Broadway from the ground up. From blurry objectives and blueprints through consistent branding — strategy, messaging, visual identity, website, collateral, bold signage, and ongoing marketing support. Fifth + Broadway exudes confidence and sophistication. Our work with their team has set the development up as a Nashville beacon of bustling commerce, stylish gathering, and luxurious work and play.



The Monroe is a luxury apartment community in the Germantown neighborhood of downtown Nashville. Opening in 2017, The Monroe is another example of Nashville’s skyrocketing population, that also preserves the integrity of the surrounding historical neighborhood.

Seeking to create a space that felt like part of the Historic Germantown community, Proof worked to develop a name for the property and a comprehensive suite of deliverables including logo/visual identity, interior/exterior signage and artwork, website, and print/promotional materials. From top to bottom, Proof led every step of the creative process with the Price Development Group team with support from Lincoln Property Company.