FORM MEETS FUNCTION

BRANDING FOR PROPERTIES NEAR & FAR

We craft award-winning property brands locally, regionally, and nation-wide. Starting with understanding your property business’ goals and target audience, we design and develop residential and commercial property brands that are memorable, build community, and create lasting impressions.

Let’s build something great together!

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YOUR PROPERTY DESERVES A STRONG BRAND

What do you get when you work with Proof?

Industry Experience

Since 2010, we’ve provided comprehensive branding services to commercial & residential property development managers, builders, and owners. We know there’s a lot to consider for any property development, and we help connect the dots every step of the way.

Industry Know-How

You can rest assured that we know how to work seamlessly with your systems, operations, legal considerations, and stakeholders for smooth project management and a “we’ve got this” attitude.

Portfolio Diversity

From corporate and commercial meccas to boutique residential properties, we’ve worked with every type of property business on the market – providing creative branding services that achieve diverse goals unique to each development.

Award-Winning Results

Our comprehensive, collaborative approach leads property brands that have garnered local and national recognition. We’re in the business of developing memorable brands that spark interest and generate positive recognition.

Unique Perspective

We’ve partnered on designing and developing some of the best and brightest brands across the nation in virtually every industry. We bring exciting inspiration and creative ingenuity to each and every commercial and residential property branding project. No templates here.

Collaborative Network

From navigating production logistics with local printers, to developing robust plans for interior design and building signage, we go all in and utilize our robust network to make the production and manufacturing process as smooth and efficient as possible, every step of the way.

Our Residential &
Commercial Branding Services

Design & Development

Logo & Visual Identity Design
Web Design & Development
Brand Style Guides & System Support

STRATEGY
& MESSAGING

Brand Strategy & Naming
Copywriting & Brand Messaging
Digital Communications & Search Marketing

MEDIA
& PRINT

Print Design & Product Packaging
Environmental Design & Signage
Photography & Videography

Fifth + Broadway is a one-of-a-kind luxury development in the heart of booming, downtown Nashville. With premier shopping, world-class dining, live music, elegant offices, and upscale living space, Fifth + Broadway appeals to diehard locals and zealous tourists eager to get a taste of Music City. As the city’s largest mixed-use commercial/retail/residential property to date, within Fifth + Broadway you’ll find The Place, 31-stories of inspired, rentable living with a strong sense of community, and 501 Commerce, 372,000 square feet of chic office space. We partnered with Brookfield Properties to name, design, and fully develop the Fifth + Broadway brand, and continued our work through all brand materials, website, digital collateral, and property signage/artwork.

HOW WE HELPED

We partnered on the naming, creative concepts, logo/visual identity, and foundational brand messaging. Working closely with the Brookfield Property team, blurry objectives and blueprints turned into bold and beautiful branding. Our partnership on this project was comprehensive through and through, and from concept to creation, we helped bring this brand that combines bustling commerce and stylish gathering with luxurious comfort to life, and, in turn, changed the Nashville skyline forever. It’s ok, Batman building…you’re still number one in our hearts.

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“To see Fifth + Broadway brought to life is awe inspiring. It captures all the magnetic energy and creativity of Nashville to craft a project that is truly unique.”
– Dene Oliver | Chief Vision Officer – Brookfield Properties

Developed by the visionaries at Vintage South, Stocking 51 is a mixed-use commercial, retail, and restaurant development that houses some of the most exciting businesses Nashville has to offer. From coffee shops to pizza parlors, office spaces to retail destinations, every detail of the space is intentional and the original character of the building is apparent throughout. Today, Stocking 51 is a go-to destination in the thriving Nation’s neighborhood of Nashville.

How we helped

Through our intentional branding process, we rooted our comprehensive approach in Vintage South’s mission and ethos — nodding to the past and looking ahead to a prosperous future. From careful brand strategy through bold logo design, signage, a mural, and a minimalist website, we helped to cultivate a distinct, memorable brand that speaks for itself. Stocking 51 is now positioned as more than just a beautifully restored commercial development, but a beloved neighborhood icon that stands tall and proud among the modern noise.

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“Matt and the Proof team were excellent. Their vision and creativity for Vintage South was exactly what we were looking for. They were timely and excellent communicators throughout the process. I highly recommend Proof’s services.”
— Nathan Lyons, Owner at Vintage South

Originally built in 1879, Henrie House is a unique and boutique property like none other. With genuine charm and rustic flare, you’ll be welcomed by tall, narrow windows, massive posts, ornate doors, and inviting hearths, making you feel at home whether you’re a Nashville local or traveling from afar. Host your next event, escape into a creative outlet, and make lasting memories in this historic home.

How we helped

We worked with the development and interior design team to develop a name that represented the history of the home, while appealing to a modern audience. The local and regionally award-winning brand identity was developed around the period-specific interior design elements, creating a timeless aesthetic that translated to both logo/visual ID design, the property’s website, and through collateral and property photography.

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