WE EXPLORE OPPORTUNITIES AND REDEFINE POSSIBILITIES THROUGH A THOUGHTFUL AND INTENTIONAL BRANDING PROCESS.
BRAND & PRODUCT NAMING
Developing the perfect name for your product or business is both a scientific and creative process. From unique properties to food and beverage companies, tech startups to schools, we’ve worked with clients across the country to develop names that are recognizable and memorable.
RESEARCH & DISCOVERY
A critical component to the success of any branding project is ensuring that research has been conducted to inform creative decisions. We invest time and resources upfront to understand where your brand has been, where it is today and goals for the future. Our team works with you to identify key markets and opportunities through extensive research and brand discovery.
Designing and developing a memorable brand is the first step; ensuring that brand meets and exceeds business goals, and gets into the hands of clients and customers is the business we’re in. We develop brands that look good and work well. Through research and informed recommendations, we build sound strategies that take your organization from where it is to where you’re going.
BRAND STYLE GUIDES
A core deliverable for every client is developing comprehensive brand standards and guidelines. Having a strong foundation for your brand, and clarity on how to effectively use all brand assets is the focus in our work on the development of brand standards and guidelines.
DESIGN & DEVELOPMENT
We design beautiful, functional, purposeful logos for brands ranging across a wide spectrum of focuses and industries. From sophisticated marks for schools and nonprofits to unique illustrations for restaurants and breweries, we work to design logos that are a reflection of your brand and your brand’s story.
BRAND STANDARDS & GUIDELINES
Having a strong system to support your brand’s logo and visual identity ensures you never have to wonder what to use where, or when to use what. We develop systems that support your brand and its use at every touchpoint, from fonts and colors to photography usage and collateral guidelines.
WEB DESIGN & DEVELOPMENT
An intuitive, engaging, and informative website is integral to the success of any strong brand. From simple brochures to sophisticated e-commerce platforms, we design and develop websites that are a clear reflection of your brand, and meaningful in their purpose to drive users to action.
PRINT & DIGITAL COLLATERAL
From business cards to advertisements, informative brochures to high-impact outdoor displays, we design engaging print and digital collateral that further supports your brand’s message and marketing initiatives.
COPYWRITING & COPYEDITING
Telling your brand story starts and ends with the words you say. How do you explain what you do? Why should anyone care? What’s the journey you want to take your client or customer on? We work with our clients to ensure copy and content is clear, confident, and concise.
SOCIAL & CONTENT MARKETING
Extending your brand across digital platforms and telling your story through social media is an excellent way to build brand equity and recognition. We partner with clients to ensure social media efforts are as strong as they can be.
AD CONCEPTS & CONTENT
Developing effective messaging and designing ad concepts that capture the attention of your target audience is a core strength of the Proof Branding team. We partner with you to promote everything from a new product rollout to fundraising for a national nonprofit, all through an intentional process that focuses on researching your market and creating the most impactful messaging at the best possible moment.
BRAND IDENTITY & MESSAGING
What is your brand’s personality? How do you describe what you do? What tone and language should be included in your copy and messaging? By defining who you are and what your brand stands for, we partner to develop messaging that captivates and captures the attention of your most captive audience.
EXPERIENCE & PRODUCT DESIGN
ENVIRONMENT & EXPERIENCE
Your physical space should be a direct representation of your brand’s aesthetic and purpose. We partner with your team to create beautifully and intentionally developed brand spaces. We have created designs for many types of spaces from front lobbies to immersive and interactive environments. The Proof Branding team ensures that every interaction and experience with your brand is consistent and memorable.
PRODUCT & PACKAGING
For product-based companies, the most important real estate is the product itself. From beer labels to custom out-of-box experiences, we partner with our clients and directly with manufacturers to ensure packaging is well-developed, meets legal and industry standards, and looks beautiful.
INTERIOR & EXTERIOR SIGNAGE
From wayfinding signage to custom art pieces, we work with clients to design and develop interior and exterior signage. Working both directly with clients and with installers/manufacturers, we’ve designed everything from window decals to 40 ft. murals—paying careful attention to detail while extending possibilities through creative thought and execution.
PHOTOGRAPHY & VIDEOGRAPHY
If a picture is worth a thousand words, then a video is worth a million. Engaging photography and video is an excellent way to convey your value proposition to clients and customers. Our video and photography services tell the who, what, and why of your company in a dynamic and transparent way.