WHAT WE DO

Creative Services for Brands Big & Small

A strong brand needs a strong purpose. We’re here to uncover yours. Through our intentional brand development process, we ensure our clients are (always) putting their best foot forward.

Work with us

A COMPREHENSIVE APPROACH FROM START TO FINISH

OUR BRANDING & CREATIVE SERVICES

Brand Research & Strategy

Brand Strategy & Positioning
Brand Audit & Opportunity Analysis
Story & Messaging
Brand & Product Naming
Market & Consumer Research
Content Strategy & Development
Digital Marketing Strategy

Brand Design & Experience

Logo & Visual Identity
Brand Standards & Guidelines
Web & Mobile Design & Development
Packaging & Retail Experience
Apparel & Lifestyle
Marketing Collateral & Sales Materials
Pitch Decks & Administrative Collateral
Environment Design & Signage

Brand Management & Support

Ongoing Brand Management
Content & Copywriting
Photography
Video Production
Social Media Planning & Support
Advertising Campaigns
Website Maintenance & Management

Trust in the People & The Process

“When looking for a company to help elevate the branding of our craft brewery in planning, it was our top priority to have a good connection. We clicked with Matt and the creative team at Proof right from the start. The process was well structured and very efficient. When their team set deadlines, they were always on time or ahead of schedule. I would highly recommend the Proof team, and we look forward to continued work with them in the future.”
– Lebron Haggard, Owner

“Matt and the Proof team were excellent. Their vision and creativity for Vintage South was exactly what we were looking for. They were timely and excellent communicators throughout the process. I highly recommend Proof’s services.”
– Nathan Lyons, Owner

“Proof’s desire to understand KIPP’s culture, theory of change, and the education landscape within which we work has resulted in a website that is brought to life with personal stories, while genuinely portraying our high-level impact. Their work has allowed us to reach more students, recruit talented teachers and leaders, and invest donors in our mission.”
– Erin Holt, Director of Communications

Proofbranding Team members viewing designs on computer

Proofbranding Team Members Analyzing Designs on Laptop

Our Approach

The secret ingredient to both national and local success is authenticity (we know, a cliche, sometimes overused term). With the right branding agency by your side, you can uncover the diamond in the rough that is your brand identity, polish it up, and have it serve as the shining light that guides your marketing efforts. Our process is carefully tailored to ensure that we understand your brand, capture what makes it distinct, and reveal it to your audience in an unforgettable way.

Plan & Organize

We start by meeting and getting to know your company through an intentional Understand Your Brand Workshop. This uncovers your needs, allows us to identify your pain points, and gives us alignment on the best creative and strategic approach to move forward with. We then do our own research and become acquainted with both your audience and your competitors as we find the best opportunities for your brand to shine.

Conceptualize & Create

Once we understand the who – what – and why of your brand, we move forward into conceptualizing and production. We write, design, develop, and think through a thoughtful and intentional process we’ve refined and re-refined for more than 12 years. During the creative process, we’ll touch base regularly through meetings, design reviews, check-ups, and the occasional happy hour.

Finalize & Deliver

Our biggest priority will always be to ensure that both your brand and the finished products look good, work well, and are compelling and consistent at every touchpoint. Once we finish putting together creative assets, we focus on providing comprehensive brand standards and guidance, how-to website training and tutorials, and work together to instill confidence into the final presentation and articulation of your brand.

Grow & Maintain

As we transition from brand development to brand maintenance and management, we review and evaluate our project, future goals, initiatives, and creative opportunities – together forming a brand partnership to bolster your brand through creative and strategic support.