Recently I was in a wine store and looking to try something new. Almost always, this means finding the wine with the best looking label, but in this particular instance, I went with a different strategy – reading the description on the back. After looking at several bottles and reading about hints of fruit and undertones of chocolate, I came across this one by Smoking Loon.
I’m still not really sure what it means. What I do know is that it stood out. And in the situation I was in, that’s all I needed.
Sometimes a good branding strategy means sparking curiosity and intrigue. Rather than setting out to address all the questions yourself, give your audience a chance to explore – a chance to go on an adventure and discover their own answers.