THE PROOF BLOG

SAGE WISDOM FROM A SAVVY CREW

Branding

Your Brand Is Not For You – It’s For Them.

Design

Design For Your Audience (Not Yourself).

Design

The Importance of Being Objective.

Branding

Your Best Customer Is The Most Important Person In Your Company.

Branding

Copycat Branding Never Wins

Branding

Why Customers Need Taglines That “Get It”

Branding

How to Define Your Perfect Customer (And Why It’s Important)

Branding

Aim for your target.

Work in progress at proof

Born and raised in Tennessee, a thrill seeker, and

You have to go all the way back to 2020, right aro

You have to go all the way back to 2020, right around when the pandemic hit, to when @madelyn_arserio first reached out as a recent @belmontu grad. Two years later, with more experience under her belt and as our team continued to develop, she stayed persistent and earned a seat amongst the crew at Proof. She’s hardworking, warm, direct, and immensely creative. Welcome aboard, Madelyn. Say hi everyone. 👋

proofbranding.com 5.0. Now better and sexier on al

proofbranding.com 5.0. Now better and sexier on all your favorite mobile devices. You’re welcome, world. 🎤

It’s here. Version 5.0 of proofbranding.com is l

It’s here. Version 5.0 of proofbranding.com is live and it’s fire. 🔥 // Hours of planning, writing, designing, developing, finessing, and fine tuning went into this beauty. It’s the best presentation yet of who we are, what we do, how we work, and most importantly, our ‘why’.

Shout outs to the team: @matt.chevy @nickmonroe94 @duval_paul_ @zacheasterwood @pffmihai @oh.de.anna @iamdavewilkinson

Shout outs to some of our favorite clients and projects featured on the new site: @crew_supplyco @fifthandb @calacasmexicancuisine @commonjohnbc @stocking51 @compasseast_ @crcompact @fivepointspizza @fatbottombrews @henriehousenashville @valorcollegiate @proper_bagel @siloamhealth @vintagesouthdevelopment @letspompette @themacshacknash @kipp_nashville @kippjax @kippchicago @kipp_indy @monroenashville and many more to come…

Twelve years…where did the time go? @matt.chevy

Picture this: You’re in the mountains of East Te

Over the last couple years we worked with @vanderb

Just a little something we’re “firing up” fo

Just a little something we’re “firing up” for a new client. See what we did there? 🔥

Partners in crime. Brothers from another mother. “Business Associates”. Grown ups. Insanely immature and consummate professionals. @matt.chevy is totally fine with @zacheasterwood getting all the compliments about his “matching clothes” and “cool shoes”. Yep, totally fine. Really, really fine…

These guys…. @nickmonroe94 + @duval_paul_ joined

These guys…. @nickmonroe94 + @duval_paul_ joined the team in the midst of the pandemic and over the last couple years have not only elevated our quality of work, they’ve brought their unique, quirky, sometimes borderline meme-level personalities into the office, and keep things light while keeping the work tight.

I don’t think there’s a #appreciationtuesday hashtag (ok, there is, because there’s one for everything), but we’re grateful for these guys and if you work with us, you’re getting not only great designers, but good men. 🤙