Web Design & Development
We work with clients nationwide on designing beautiful, engaging websites that drive users to action. Your website should be a clear reflection of your brand, and great design matters to your business’s bottom line. We partner with clients to ensure we first understand business goals and the target audience, applying what we learn to design and develop websites that look good, but most importantly, work well. Let’s make sure your place on the web is as strong as it can be.
Our new website is a game changer for us. It was wonderful working with the talented group of designers at Proof, who worked diligently and creatively to understand the practical necessities and construct the aesthetic wishes we had for our website.”
The team at Proof is very hard working, responsive and client-service oriented. Their work is outstanding and has opened doors for our company. We highly recommend Proof Branding.”
Throughout the project, I had every confidence in Proof. The success of our project was important to them, and this shined through in everything they did and have done for Boston.”
Our Web Design & Development Process
An intuitive, engaging, and informative website is integral to the success of any strong brand. From simple marketing websites to sophisticated e-commerce web platforms, we design and develop websites that are a clear reflection of your brand, are simple and intuitive to maintain, and are meaningful in their purpose to drive users to action, purchase your product, or support your cause.
01. Web Content & Architecture Planning
We research, plan, and develop ideas with clarity and confidence in goals and opportunities.
From the moment you contact us to the moment your website launches, we work collaboratively to ensure your website is engaging, intuitive for users, and drives them clearly and directly to the actions you want them to take. Our early-stage process involves developing and finalizing your website sitemap, discussing required functionality, and organizing copy and content that drives results. We walk you through the entire content development process, first by establishing consistent brand messaging. Before we ever move into design, we have a clear blueprint and plan for the content, website functionality, and navigation that will be included.
02. Web & UX Design
We design and develop through a thoughtful progression from concept to creation toward making beautiful branding magic happen.
With a blueprint of the website in place through our early-stage website strategy and content planning, we work together on the design of your new website. We start by presenting initial mockups and work through a two-step design revision process to ensure everything is perfect before moving into website development. Our web design process intentionally focuses on a “mobile first” philosophy, as we clearly understand that a huge percentage of website traffic will be coming from people on phones and other devices. You are presented with both desktop and mobile mockups for review and approval prior to moving into development, and we work collaboratively every step of the way to ensure your specific industry expertise meets our creative ingenuity.
03. Web Development, Testing, & Launching
We ensure that the developed website looks good, works well, is compelling and consistent at every touchpoint, and is ready for the world to enjoy.
With content and copy approved and the design finalized, the most important step is website development, where all the magic happens and everything comes together. We build dynamic websites in WordPress and Shopify, focusing on simple content management systems that allow you to manage and maintain the website with ease moving forward.
For more than a decade, we’ve worked with dozens of website integrations, from inventory management systems to payment processors, donation platforms to e-commerce solutions. We approach the development process with confidence, and most importantly, with your users in focus. Once the initial website development is complete, we work meticulously to test website functionality across all browsers and devices and invite you into the testing and QA process through a comprehensive review procedure prior to launch. With approval, we ensure the deployment of the new website is seamless, and ensure that all applicable training and consultation is thorough as we pass things off to you and your team.
From copywriting to design, to development, our website design and development process is a collaborative, intentional effort every step of the way.
Featured Case Studies
FAT BOTTOM BREWING
Fat Bottom Brewing makes beers that are bigger and sexier than what you’re used to, built with a wide variety of styles from around the world and proudly brewed in Nashville, Tennessee. We partnered together during a pivotal time in the brewery’s growth, working to redefine the Fat Bottom brand and image and translating that to a comprehensive branding partnership that involved product naming/design, packaging, web design and development, and promotional materials.
The website is a reflection of the brewery’s bold approach, developed in WordPress and Shopify to ensure a clean and simple content management system for ongoing updates and maintenance while allowing for robust e-commerce functionality. We focused on profiling each beer in the portfolio in a dynamic and interactive way and created a confident platform for Fat Bottom’s brewery in Nashville, including the brewery itself, the Hop Yard, a full-service restaurant and taproom, and The Reserve, a 3,000 square foot private event space. The website establishes a bold, lively presence on the web for the brewery both now and for years to come.
Enriched Schools is leading a growing movement to reimagine substitute teaching, believing that every minute in the classroom matters for every child. Based in New Orleans, Proof partnered with Enriched on the organization’s re-brand including logo and visual identity design, website design and development, application development, and supporting promotional collateral.
The Enriched website is focused on empowering users to join the organization’s movement and mission, with multiple audiences including teachers, families, and school staffing administrators. Developed in WordPress, the website serves as an informational marketing tool as well as a valuable resource and directory to connecting guest educators and schools. Enriched has grown to become a national movement of educators, creatives and community leaders united on a mission to reimagine substitute teaching. With a strong community-centric brand and website now well in-place, Enriched is continuing their expansion and increasing their reach nationwide.
Originally the Belle Meade Hosiery Mill dating back to 1925, Stocking 51 is Nashville’s most vibrant development of restaurants, retail, and office space located in the heart of the Nations. The original structure, along with floors, brick, and window frames has remained as the space has been meticulously restored to its original state. Proof partnered with the space on full-scale branding that included logo/visual identity design, website design and development, and building signage/artwork.
From pizza parlors to office spaces to retail destinations, Stocking 51 is proud to house the most exciting businesses Nashville has to offer. Every detail of the space is intentional and the original character of the building is apparent throughout. Our work on the branding and design is consistent with this attention to the past with a focus on the future. With a distinct, memorable brand and website in place, Stocking 51 is a go-to destination in the thriving Nation’s neighborhood of Nashville.