Web Design & Development

We’re a Nashville-based creative firm that crafts award-winning websites.

We partner with clients nationwide designing beautiful, fully-custom websites optimized to inspire action and drive leads. Starting with understanding your business goals and target audience, we design and develop websites that look good, work well, and nail your bottom line.

Need a website? Let’s chat

Our new website is a game changer for us. It was wonderful working with the talented group of designers at Proof, who worked diligently and creatively to understand the practical necessities and construct the aesthetic wishes we had for our website.”

Jonathan Rainville, Five Points Pizza

The team at Proof is very hard working, responsive and client-service oriented. Their work is outstanding and has opened doors for our company. We highly recommend Proof Branding.”

Christine Pototschnik, Owner, BRWD

Throughout the project, I had every confidence in Proof. The success of our project was important to them, and this shined through in everything they did and have done for Boston.”

Ken Brooks, Program Director, City of Boston

Custom-Made Responsive WordPress Themes

When you work with Proof, you won’t get a pre-made, bloated WordPress theme. We design and develop our sites from the ground up, based on an audit of your current digital marketing and your company goals. Your site will be distinct, on-brand, and tested on all modern devices and browsers through our rigorous QA process.

Optimized for Humans and Search Engines

Your website has to address the needs of your customer, your marketing department, and search engines. We design for people first and always follow Google best practices and web standards to deliver enhanced sites that drive value.

Custom functionality for every application

WordPress is extendable in so many ways. Whether you need to add online shopping, CRM integration, event management or membership programs, we’ve got all the skills and know-how to build and customize WordPress plugins that meet your unique business objectives.

Flexible Landing Pages

We keep efficiency top of mind when building new landing pages. By designing modular page elements, you can build custom landing pages in minutes with little to no HTML knowledge required.

Maintenance & support included

Launching a website is just the exciting kickoff of your new digital marketing presence. Our WordPress websites are always easy to use and easy to update — but we’re always here to help manage improvements for the evolving user and support with ongoing maintenance to ensure you keep a strong digital presence with continuous, measurable performance advancement.

Compliant with ADA Accessibility Guidelines

We believe great web design should be viewable and adaptable for all users, regardless of device or disability. Every website we build meets or exceeds the Americans with Disabilities Act (ADA) and W3C Web Accessibility Initiative (WAI) standards.

Featured Case Studies


Loved and collected across the east south-central region, Fat Bottom Brewing makes beers that are bigger and sexier than what you’re used to. Crafted in a variety of styles from around the world and proudly brewed in Nashville, Tennessee. We partnered together during a pivotal time in the brewery’s growth, working to redefine the Fat Bottom brand and image, translating to a full-service branding partnership that involved product naming/design, packaging, web, and promotional materials.

The website is a reflection of the brewery’s bold approach, developed in WordPress and Shopify to ensure a clean and simple content management system for ongoing updates and maintenance while allowing for robust e-commerce functionality. We focused on profiling each beer in the portfolio in a dynamic and interactive way and created a confident platform for Fat Bottom’s brewery in Nashville, including the brewery itself, the Hop Yard, a full-service restaurant and taproom, and The Reserve, a 3,000 square foot private event space. The website establishes a bold, lively presence on the web for the brewery both now and for years to come.



Enriched Schools is leading a growing movement to reimagine substitute teaching, believing that every minute in the classroom matters for every child. Based in New Orleans, Proof partnered with Enriched on the organization’s re-brand including logo and visual identity design, website design and development, application development, and supporting promotional collateral.

The Enriched website is focused on empowering users to join the organization’s movement and mission, with multiple audiences including teachers, families, and school staffing administrators. Developed in WordPress, the website serves as an informational marketing tool as well as a valuable resource and directory to connecting guest educators and schools. Enriched has grown to become a national movement of educators, creatives and community leaders united on a mission to reimagine substitute teaching. With a strong community-centric brand and website now well in-place, Enriched is continuing their expansion and increasing their reach nationwide.



Originally the Belle Meade Hosiery Mill dating back to 1925, Stocking 51 is Nashville’s most vibrant development of restaurants, retail, and office space located in the heart of the Nations. The original structure, along with floors, brick, and window frames has remained as the space has been meticulously restored to its original state. Proof partnered with the space on full-scale branding that included logo/visual identity design, website design and development, and building signage/artwork.

With an intentional focus on experience user-needs, we carefully designed a simple, minimal website aligned with the Stocking 51’s bold character and the excitement and enjoyment the property brings to its community. Our web team designed the site with tons of clean white space and striking colors to reflect the larger-than-life, open feel of the development space. Clear brand messaging seamlessly guides users to learn more about the development’s history, founder, and tenants. Striking colors, clean type, and high-res photography make a refreshing impact to match Stocking 51’s exciting new space in West Nashville.


Our Web Design & Development Process

An intuitive, engaging, and informative website is integral to the success of any strong brand. From simple marketing websites to sophisticated e-commerce web platforms, we design and develop websites that are a clear reflection of your brand, are simple and intuitive to maintain, and are meaningful in their purpose to drive users to action, purchase your product, or support your cause.

01Planning, Scope, and Sitemap

Our Nashville-based crew works closely with you and your team in an Understand Your Brand workshop (or a standard kick-off meeting) to identify your overall website needs in order to build the right functionality that performs and drives your unique value. We apply goals from the discovery stage and pre-established project guardrails (such as cost and timeline) to form a workable scope. We then build an updated sitemap, outlining all pages on the website. Once you approve the sitemap, we begin the content and strategic communication stage.

Goal identification

We start at a 30,000-foot view of your website and drill down asking questions: What are the goals you want the website to achieve? What are important landing pages? Who is your audience? What is the purpose or job-to-be-done of each page?

Opportunity identification

By conducting a basic audit of your current website performance and a thorough competitive analysis, we are able to develop a clear understanding of both challenges and valuable opportunities for your new digital presence to seize and outperform.

Design identification

With a clear understanding of your brand, your website goals, and your unique users, we determine the best overall aesthetic direction, photography style, iconography, and layout, ensuring you talk the talk, walk the walk, and put your best foot forward.

02Content creation

Whether working from a blank slate with our content strategist developing new content, or working from an existing site, together we gather content and populate defined sections for each page of the website as it corresponds to your sitemap navigation. Once your team has reviewed, edited, and added any additional copy, we carefully reorganize communication with your brand story and user in mind—in a consistent manner that establishes overall hierarchy. Once this is complete, we wait for your final approval.


Our designers then create digital mockups of your desktop and mobile website (wireframes) that serve as a blueprint for our development team. The designers focus on major website pages, such as homepage, about page, contact us page, etc. These wireframes include actual content without focusing too heavily on fine details, to keep focused on high-level decision-making.

Once you review and approve the wireframes, our design team collaborates with our development team to build out a clear style and template guide to inform the future front-end website design of your custom WordPress theme. The style guide includes all aesthetic elements, imagery, blocks, typography, and any plugins or third-party custom code.


Next, our web development team rolls up their sleeves to convert static designs into a real website. Our intentional web design process focuses on ensuring the website is accessible and looks identical to approved templates using HTML, CSS, JavaScript, and animation functionality.

Following WordPress best-practices, we build the back-end of the site to work seamlessly with the front-end. Using custom PHP code, WordPress plugins like ACF, Woocommerce, Events Calendar, and Gravity Forms.


Once the initial development is complete, the website goes through a rigorous internal QA testing process across the front-end and back-end. Our developers, content strategist, and Nashville-based designer team address any and all issues by running the site through diverse functionality check-points: looking at the website on various browsers, screens sizes, and on mobile devices.

At this point, the site is near perfection—revisions are minimal and left to you to review and make sure the website it’s ideal and perfect to your liking. Any last changes are then made by our development team.


Our development team’s 40 years of combined experience makes for extremely smooth website launches. Proof’s launch process begins on the very first day—from connecting the host, installing Google Analytics, integrating email marketing platforms, hooking up Google Business profiles, installing site security certificates, and much more. We finalize the launch by moving our staging site to your server, establishing 301 redirects from the old blog to the new blog, setting up logins for all essential staff members, and addressing any final SEO features.

When you work with Proof, there are no stressful launch-day blues. You can rest easy knowing your site was crafted by the best and is ready to start driving serious value for you.