Creating great design is more than placing elements together and calling it a day. The final design product should create harmony and balance. Here are six guidelines to consider when designing to make sure your final product is top-notch:
Solve the problem.
Before starting your design, research the client and what their needs are. What are they looking to accomplish and how will the creative process and final product provide the best solution? Always have a clear understanding of the client’s needs and goals. This enables you to design with purpose and intent.
Create a focal point.
The focal point is the part of the design that draws you in and grabs your attention. It’s that thing that cannot be ignored. Sit down and create a list of what is most important and make sure you have a clear sense of the hierarchy and priority of focus before you get started. Throughout the design process, come back to these priorities and make sure not to waver from the primary focus.
Be mindful of the space and canvas.
Good use of space creates a balanced design and is considerate of white and negative space. Be mindful of space and the canvas you’re working on. Remember the rule of thirds, symmetry, proximity, and alignment. If this is something that you struggle with, try working from a grid.
Pick the perfect type.
There are thousands and thousands of different typefaces out there. How do you know if you’re using the right type for the design? The most important factor when selecting the perfect type is to focus on the mood and brand personality. Ask yourself, is the type legible? Is the size of text proportional to the layout? Focus on these key factors and the perfect type will fit seamlessly into the final design.
Choose the right colors.
Color can make or break a design. It sets the mood and tone to the viewer. Color represents different emotions and feelings it is often the best way to reflect and evoke powerful emotion through visuals. Ask yourself: Does the color create the necessary contrast? Does it fit the client’s needs and style? Will it best resonate not with the client, but with the client’s audience?
Always focus on quality.
Quality is key. Are the photos high resolution? Properly edited? Has copy been proofread? Are font sizes accurate and consistent? Does everything line up and are all elements purposeful and correctly put together? Paying attention to the finer details transforms a good design into a great design.