In a recent blog post I talked about the importance of understanding the difference between subjective and objective feedback when designing for others. Whether establishing branding for a new business or rebranding an established company, remembering who the target audience is and what is important to them is key to a successful outcome.
What is just as important is good communication with our clients, to really listen to their goals for each project and to provide clear guidance and perspective using our knowledge and expertise.
We talk a lot about the importance of communication and education here at Proof, both internally and externally. We start every project with our lead designer giving a design presentation on the Importance of Brand Aesthetic. The goal of this presentation is to teach basic design principles and terminology both to help our non-designer clients understand the “why” behind what we do as well as to empower them to be able to articulate their creative vision more effectively.
We don’t always get it right the first time, but we listen, we reassess, and we move forward to success.
A good design relationship is a partnership. A really great piece of feedback we’ve received recently is from a current client who said that they were so impressed with how we really listened to what they wanted and then used our experience and expertise to show them what is possible and then provided alternatives that really captured the heart of who they are.
At the end of the day we have a happy client and a happy team because of good communication and creative education – What’s better than that?