Marketing is incredibly easy these days. You can broadcast virtually any message from virtually any social networking platform for free. You can pay a few bucks for Facebook ads, promoted posts, or higher Google rankings. And, of course, there are the same traditional channels that have always existed (radio, TV, print ads, etc.).
The result is that your audience is drowning in messaging. Stats say the average person sees tens of thousands of ads daily, click through rates on emails and Internet ads are on the decline, and because there’s no regulation on many of these forms of advertising, consumer’s are heavily skeptical about who and what they trust.
What does all this mean? It means that your product or service has to be good.
It’s important to get the word out, certainly. The “if you build it, they will come” mentality just doesn’t fly. BUT an investment in strategic marketing, advertising, and social media won’t see any kind of ROI if you haven’t first invested in a quality product that people want to share with others and come back for again and again.
When you peak your audience’s curiosity enough for them to visit your website or take your product off the shelf, your advertising better not have been hype.
People don’t care why you say you’re better. People care why you’re actually better.