The Mac Shack
What's Better than Mac N' Cheese? Mac N' Cheese from a Custom Tiny Home on Wheels. That's What.
The Mac Shack creators, Jeremy and Kayla, are out to transform their favorite side dish, Mac & cheese, into a delicious, creative main course, offering a variety of fully loaded Mac & cheese bowls and unique fusion dishes. In a highly competitive market, we partnered with The Mac Shack from concept to creation, designing the company’s logo, website, collateral, and vehicle.
How We Helped
When The Mac Shack came to us, they had a brilliant idea without a developed brand. We worked collaboratively to provide The Mac Shack with a bold and memorable logo and visual identity, website, and worked together to develop collateral and signage, while consulting on the company’s truck (a custom-built tiny home) design. They now have everything they need to hit the ground running, and are already a household name around the Nashville community.
Scope
– BRAND STRATEGY
– VISUAL IDENTITY
– BRAND MESSAGING
– WEBSITE DESIGN
– PROMOTIONAL MATERIALS
– TRUCK/VEHICLE DESIGN
“Proof was able to take our vision and bring it to life with a stunning logo, brand, and seamless website. They’ve been an incredible resource who will help you in any way you need. Proof Branding is an award-winning company, and they surely have won us over. We will continue our business with them and will maintain a strong brand and relationship.”
Brand Identity Development
So Good You Can Taste It
A highly functional website that highlights The Mac Shack’s tasty Mac & cheese entrees, with an intuitive sitemap and food menu, and strong order call-to-actions were essential when we designed the site. Photo heavy food porn and a simple black, wooden background reflect the brand’s unique “tiny home” food truck experience and allow text and imagery to pop with bold contrast.
